Thomas Pink Partners With Susan G. Komen for Ties
The luxury shirtmaker is donating a portion of sales from a special edition silk tie to breast cancer research.
Updated on Oct. 15, 2026 in Sex Life
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Thomas Pink has launched a limited-edition pink woven silk tie this month to support Susan G. Komen. The initiative aims to fund research to end breast cancer deaths.
Why it matters
With breast cancer affecting one in every eight women, the partnership leverages retail sales to generate ongoing funding for clinical research. The collaboration serves to heighten public awareness during the month of October.
The special woven silk tie is priced at $115, with 25 percent of every purchase going directly to Susan G. Komen. The promotion remains active throughout the month of October.
The players
Thomas Pink
Thomas Pink is a luxury shirtmaker and retailer known for its British-style tailoring and formal menswear accessories.
Susan G. Komen
Susan G. Komen is a prominent nonprofit organization that works to fund breast cancer research and provide patient support services.
Libby Wadle
Libby Wadle is a business executive who served as a cochair for the Party in Pink event.
J.Crew
J.Crew is a multi-brand retail company that co-sponsored the Party in Pink event held in New York City.
The details
The partnership coincides with the Party in Pink event, which took place at Cipriani South Street in New York City. The gala featured a full evening of programming including a cocktail hour, dinner, and live performances to support the cause.
Timeline
The tie proceeds donation period runs throughout October 2026.
The Party in Pink event was held on October 14, 2026.
Culture Shift
The strategy of using pink-themed apparel to drive charitable giving follows the pattern set by the Pink Ribbon cause marketing campaigns. This partnership reflects a long-term shift toward corporate philanthropy integrated directly into seasonal consumer products.
Shoppers can support the initiative by purchasing the tie throughout the remainder of October. The program provides a direct way for New York City residents to contribute to research funding through everyday retail spending.
The takeaway
Supporting charitable retail initiatives allows consumers to turn routine purchases into meaningful contributions for health research. Choosing items with a defined donation component is an effective way to align personal style with philanthropic goals.
Further reading
For more on how organizations and individuals engage with community issues, visit the Sex Life section.
Source note: This article includes information reported by WWD.
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