VIVI Youth Partners With Pink Fund for Cancer Support
The wellness brand is launching a donation campaign to cover essential living costs for breast cancer patients.
Updated on Oct. 15, 2026 in Philanthropy
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VIVI Youth has entered a partnership with the non-profit Pink Fund to provide financial assistance for breast cancer patients. The initiative covers critical non-medical living expenses such as housing, utility bills, and transportation.
Why it matters
The collaboration aims to combat the financial toxicity that often accompanies breast cancer treatment by funding necessary daily costs. Support provided through the program covers expenses for up to 90 days for qualified patients.
The campaign runs through October 2026 and utilizes product sales alongside a $1 donation for each social media share of campaign content to generate funds. The Pink Fund provides support to patients for a period of up to 90 days.
The players
VIVI Youth
VIVI Youth is a wellness brand specializing in dietary supplements and collagen-based products.
Pink Fund
Pink Fund is a non-profit organization that provides financial aid for non-medical living expenses to breast cancer patients undergoing active treatment.
The details
VIVI Youth is donating portions of proceeds from its 16-in-1 Verisol Multi Collagen Peptides Powder to the Pink Fund to assist with non-medical living costs. The powder formula contains 2500 mg of collagen peptides, 20 billion CFU of 7 probiotic strains, and 1,000 mg of inulin prebiotics per serving.
Timeline
October 15, 2026: VIVI Youth announced the partnership with the Pink Fund.
October 2026: The digital advocacy donation initiative is currently underway.
90 days: This is the duration that the Pink Fund provides financial support for patient living expenses.
Market Landscape
This story follows a pattern set by the financial toxicity in cancer care model, where brands intervene to bridge gaps in patient support. It positions VIVI Youth within the growing wellness sector that leverages social media advocacy to drive corporate social responsibility.
Consumers participating in the campaign can support the organization through direct purchases or by sharing campaign content on social media. This collaboration provides a structured way for customers to contribute to housing and utility relief for patients.
The takeaway
Supporting non-medical costs can significantly reduce the stress faced by those undergoing intensive medical treatment. Consumers looking to help can increase the impact of their contribution by engaging with the brand's digital advocacy tools.
Further reading
For more information on corporate giving initiatives, visit the Philanthropy section.
More information
To learn more about the initiative, visit the VIVI Youth official brand portal.
Source note: This article includes information reported by The Manila times.
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