Rew the Store Opened Williamsburg Boutique

The luxury designer concept store launched its physical location at 115 Grand Street in September.

Updated on Oct. 14, 2026 in Retail

Rew the Store Opened Williamsburg Boutique

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Rew the Store opened its doors in Williamsburg, Brooklyn, in September 2026. The luxury designer concept boutique celebrated its official grand opening on October 16, 2026.

Why it matters

Founder Rebecca Weisberg established the brick-and-mortar space to provide a curated discovery experience for customers. The boutique focuses on offering new brands in an intimate environment, intentionally omitting an e-commerce platform.

The boutique located at 115 Grand Street offers inventory ranging from $35 to $11,000, with a median item price of $895. Founder Rebecca Weisberg brings 11 years of prior experience at Saks to this venture.

The players

Rebecca Weisberg

Rebecca Weisberg is the founder of Rew the Store and previously spent 11 years working at Saks.

Mikhail Budhai

Mikhail Budhai is an architect and designer with Studio Liguanea who collaborated on the boutique's renovation.

Anna Gale

Anna Gale is a designer with Mostly Objects who co-designed the interior of the new Williamsburg storefront.

The details

Designed by Mikhail Budhai of Studio Liguanea and Anna Gale of Mostly Objects, the space utilizes custom wooden fixtures and natural light to highlight its designer roster. Available brands include Toteme, Marni, Lisa Yang, and Stoffa, among others.

The boutique opened its doors to the public in September 2026.
A grand opening celebration for the store took place on October 16, 2026.

Market Landscape

This launch aligns with the broader retail movement toward experiential, in-person discovery over digital-first accessibility. By prioritizing a physical-only presence, the boutique differentiates itself from e-commerce giants and emphasizes exclusivity in the competitive Williamsburg market.

Shoppers can visit the boutique Wednesday through Sunday for regular business hours, while Monday and Tuesday visits require an appointment. The store does not offer online shopping, meaning customers must travel to 115 Grand Street to purchase the available designer goods.

The takeaway

The store offers a specialized shopping environment for those seeking brands like Toteme and Maria McManus in person. Visitors should note the appointment-only policy for early-week shopping before planning their trips to the Brooklyn boutique.