Jerry Seinfeld Will Auction Rare Rolex Daytona

Comedian Jerry Seinfeld is set to auction a Rolex Cosmograph Daytona watch once owned by racing legend Vic Elford.

Updated on Oct. 14, 2026 in Jewelry

Jerry Seinfeld Will Auction Rare Rolex Daytona

Live Poll

Is now a good time for individual collectors to invest in high-end vintage watches?

Jerry Seinfeld will sell a historic Rolex Cosmograph Daytona watch that was originally presented to racer Vic Elford for a victory in 1968. The timepiece is expected to fetch between $100,000 and $200,000 at an upcoming Phillips auction in New York.

Why it matters

This auction provides collectors a rare opportunity to acquire a significant piece of horological and racing history. The sale of such well-documented memorabilia often draws attention from watch enthusiasts and historical investors globally.

The watch carries an auction estimate of $100,000 to $200,000. It is currently being showcased on an international tour with exhibition stops in London, Geneva, and Hong Kong.

The players

Jerry Seinfeld

Jerry Seinfeld is a prominent American comedian, actor, and avid car and watch collector.

Vic Elford

Vic Elford was a professional racing driver known for his successes in sports car racing during the 1960s.

Phillips

Phillips is a global auction house that specializes in 20th-century and contemporary art, design, and watches.

The details

The watch, which was restored to its original race-day appearance using a period-correct Tropic 21 crystal, comes with verified provenance including a 2010 Rolex U.S.A. letter and a signed letter from Elford. Supporting documentation also includes a 2005 Rolex service invoice that bears the racer's name.

Vic Elford earned the watch after a race victory in 1968.
Rolex provided a service invoice for the timepiece in 2005.
Rolex U.S.A. issued a letter confirming the provenance of the watch in 2010.
A Rolex Daytona formerly owned by Paul Newman sold for $17.75 million in 2017.

Culture Shift

This auction reflects a broader trend of celebrity-owned timepieces commanding significant interest in the luxury market. It follows a pattern set by the 2017 sale of Paul Newman's Rolex Daytona Ref. 6239, marking a distinct interest in watches with documented racing provenance.

Potential collectors can view the watch during its world tour stops before the final bidding process begins in New York. The auction process requires interested buyers to engage directly with the auction house to register for the sale.

The takeaway

Collectors interested in high-end watches should prioritize verified provenance documents, such as letters from manufacturers and service records. Maintaining these original records significantly impacts the long-term value and authenticity of vintage timepieces.