Fossil Released Shelby Super Snake Chronograph
The limited-edition watch honors the racing legacy of Carroll Shelby with a vintage-inspired design.
Updated on Oct. 7, 2026 in Motorsports
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Fossil has launched the Shelby Super Snake Grand Tourer chronograph. The timepiece celebrates the career of Carroll Shelby and features design elements inspired by his iconic vehicle livery.
Why it matters
The watch serves as a tribute to Carroll Shelby, who revolutionized American motorsports during the 1960s. It aims to capture the aesthetic of his high-performance racing history for collectors and automotive enthusiasts.
The chronograph is priced at $495 and includes a Japanese center-second movement with a tachymeter bezel. Each piece is individually numbered on the caseback and comes with a certificate of authenticity.
The players
Fossil
Fossil is an American watch and lifestyle brand that designs and distributes fashion accessories.
Carroll Shelby
Carroll Shelby was a legendary American automotive designer and racing driver who won the 24 Hours of Le Mans in 1959.
The details
The watch dial features triple racing stripes that echo the classic Shelby livery. It is available through the Fossil website and at select retail locations nationwide.
Timeline
Fossil released the watch on October 7, 2026.
Carroll Shelby revolutionized American car racing during the 1960s.
Season Trajectory
This release continues a trend of automotive lifestyle branding where manufacturers leverage historical racing pedigree to drive interest in enthusiast apparel. It follows the pattern established by the 1967 Super Snake model year by emphasizing heritage design over purely modern performance metrics.
Interested buyers can purchase the limited-edition set directly from retail channels at the specified price point. The watch includes a certificate of authenticity which is a critical documentation requirement for those tracking the value of limited-edition automotive memorabilia.
The takeaway
This collaboration highlights how iconic automotive history remains a potent driver for modern consumer accessory markets. Enthusiasts should note that the limited-edition numbering on the caseback signifies the item is intended for collectors rather than general mass-market use.
Further reading
Explore more industry news in our Motorsports section.
More information
For more information on the collection, visit the Fossil online retail store.
Source note: This article includes information reported by Maxim.
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