Tissot Released New NBA Special Edition Watch
The watchmaker unveiled a commemorative 2026 chronograph alongside a ten-year partnership extension with the NBA.
Updated on Oct. 7, 2026 in Basketball
Live Poll
Do you find basketball-themed luxury watches appealing additions to your personal collection?
Tissot has launched the Supersport Chrono NBA Special Edition 2026, a timepiece designed to honor the brand's long-standing relationship with the league. This release follows a new ten-year partnership extension between the watchmaker and the NBA.
Why it matters
The collaboration highlights the deepening integration between professional sports branding and luxury lifestyle accessories. This updated model reflects current technical sportswear trends while celebrating the league's aesthetic.
The watch features a 42mm sandblasted stainless steel case and a Swiss-made G10 quartz movement. The bezel includes a 24-second reference dedicated to the NBA shot clock rule.
The players
Tissot
This Swiss-based watch manufacturer has served as the Official Timekeeper for the NBA since 2015.
NBA
The National Basketball Association is a professional basketball league based in the United States that manages global marketing partnerships.
The details
The watch incorporates several basketball-themed design elements, including a dial with white markings reminiscent of a court and a date window styled after the key beneath the basket. The piece is equipped with a matte grey rubber strap featuring a quick-release mechanism for easy swapping.
Timeline
Tissot and the NBA established their original partnership in 2015.
The two organizations signed a 10-year partnership extension in January 2026.
The first Supersport NBA collaborative piece was released in 2025.
Tissot released the Supersport Chrono NBA Special Edition 2026 in October 2026.
Season Trajectory
This release marks a significant milestone in the long-term commercial alignment between the watchmaking industry and the NBA. It reinforces how sports leagues increasingly leverage brand partnerships to create collectible merchandise tied to league rules like the shot clock.
The introduction of the 24-second shot clock bezel provides a specific aesthetic nod to the pace of play for basketball fans and collectors. The quick-release strap mechanism allows for practical customization to match different game-day outfits or casual daily wear.
The takeaway
Collectors of sports-themed timepieces can look for design cues that specifically honor league milestones in future collaborations. This watch demonstrates how traditional luxury manufacturing adapts to the modern cultural influence of basketball.
Further reading
For more news on the intersection of professional basketball and apparel, visit Basketball.
Source note: This article includes information reported by WatchPro.
Live Poll
Do you find basketball-themed luxury watches appealing additions to your personal collection?
