Lihi Hod Opened First U.S. Flagship Store
The prominent bridal designer has debuted a new three-story boutique in the Chelsea gallery district.
Updated on Oct. 13, 2026 in Weddings
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Bridal designer Lihi Hod has officially expanded her presence by opening her first U.S. flagship store in New York City. The brand new space is located in the Chelsea gallery district.
Why it matters
The United States is one of Lihi Hod's strongest markets, prompting the designer to establish a permanent physical presence in New York City. This expansion follows 16 years of experience in the bridal industry.
The new Chelsea boutique spans three stories and features interior design elements by Yael Gutreich Oron. In addition to the bridal salon, the company has introduced a signature fragrance collection that includes a perfume, a candle, and a diffuser.
The players
Lihi Hod
She is a bridal designer who has spent 16 years in the wedding industry and recently opened her first U.S. flagship store.
Giselle Dubois
She is the founder of Spina Bride who is co-operating the new Lihi Hod boutique in New York City.
Yael Gutreich Oron
She is the interior decorator who designed the aesthetic of the new flagship space in the Chelsea gallery district.
The details
Designed by interior decorator Yael Gutreich Oron, the boutique features warm wood accents and olive trees throughout the three-story space. The store is co-operated through a partnership with Spina Bride founder Giselle Dubois.
Timeline
The new flagship store opened in New York City on October 12, 2026.
Culture Shift
The store opening reflects the ongoing trend of international luxury bridal designers establishing dedicated flagship locations in key U.S. fashion hubs. This move positions the brand directly within a competitive retail landscape while capitalizing on strong domestic demand.
Shoppers in the New York City area can now visit the Chelsea boutique to view the designer's collections in person. The launch of the accompanying fragrance line also provides new retail options for local fragrance enthusiasts and bridal clients.
The takeaway
This flagship opening signals a major commitment by the designer to serve the American bridal market through a dedicated, curated shopping environment. Readers interested in bridal trends should note that major designers are increasingly prioritizing physical experiences to complement their digital presence.
What happens next
Lihi Hod has announced plans to release her upcoming bridal collection titled Odysséey in the fall of 2027.
Further reading
For more information on the local bridal industry, visit New York City Weddings.
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