Milla Nova Opened New SoHo Bridal Showroom
The Ukrainian bridal brand launched its Manhattan flagship location in April 2026.
Updated on Oct. 7, 2026 in Weddings
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In April 2026, Ukrainian bridal brand Milla Nova opened a new flagship showroom at 597 Broadway in Manhattan. The space, located in SoHo, was designed to highlight the brand's bridal collections.
Why it matters
The showroom project underscores Milla Nova's growth as a global brand that now distributes its products in over 50 countries. The founders specifically sought to collaborate with fellow Ukrainians for the space's design.
The showroom occupies an entire floor at 597 Broadway and features ten-foot sculptural mirrors finished in plaster. The final design was selected after seven iterations by the architectural team.
The players
Milla Nova
A bridal brand established in 2002 that gained international attention after presenting at New York Bridal Fashion Week in 2022.
Sivak+Partners
An architectural and design firm with operations in Brooklyn, Odesa, and Kyiv that managed the interior design of the new showroom.
The details
Designed by Sivak+Partners, the showroom utilizes a color palette of pink, cream, and sandy tones to emphasize the white bridal gowns. The firm, which maintains offices in Brooklyn, Odesa, and Kyiv, took on the project following a request in February 2024.
Timeline
Milla Nova was founded in Lviv in 2002.
The showroom design project began after a February 2024 call.
The flagship showroom officially opened in April 2026.
Roadmap
This flagship opening marks a significant step for Milla Nova, which famously pivoted to producing medical supplies in 2022. It positions the brand as a fixture in the competitive New York bridal market while strengthening ties between Ukrainian designers and the international fashion industry.
Brides-to-be in Manhattan can now visit the SoHo location to view the brand's collections in a dedicated space. The flagship provides a localized, full-floor experience that differs from the brand's multi-national wholesale distribution model.
The takeaway
Milla Nova's new SoHo showroom highlights how brands from outside the U.S. are increasingly establishing permanent footprints in New York's luxury retail sector. The design process shows how intricate interior concepts require multiple iterations to perfectly display specialized apparel.
Further reading
Learn more about the latest trends in the industry on our Weddings section.
Source note: This article includes information reported by British Vogue.
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