Frame OOH Acquired 9 Times Square Billboard

The company has expanded its footprint into New York City with a new office and a full-motion digital screen.

Updated on Oct. 7, 2026 in Openings & Closings

Frame OOH Acquired 9 Times Square Billboard

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Frame OOH, formerly known as Harkey Media, has entered the New York City market by acquiring the property at 9 Times Square. The company installed a new full-motion billboard screen at the site as part of a national expansion strategy.

Why it matters

The move into New York City is intended to provide increased in-market support for the brand, which aims to leverage its new presence to scale further growth. By establishing a physical office, the company signals a push to compete in one of the world's most high-profile advertising corridors.

The newly installed digital display measures 27 feet by 66 feet and features full-motion capabilities. This adds to the company's existing footprint across nine other major U.S. cities, including Los Angeles, Boston, and Nashville.

The players

Frame OOH

This outdoor advertising firm, formerly known as Harkey Media, manages billboard properties across multiple U.S. metropolitan areas.

The details

Frame OOH, previously operating under the name Harkey Media, executed this acquisition to establish a permanent operations hub in Manhattan. The company's strategy involves centralizing local support to manage its growing portfolio of high-visibility digital real estate.

Frame OOH acquired 9 Times Square and opened its New York City office in October 2026.

Market Landscape

The expansion reflects a wider industry trend where advertising firms consolidate their presence in premier transit hubs to capture maximum viewer volume. By entering New York City, Frame OOH positions itself to compete more aggressively against major national players for high-value outdoor ad spend.

Businesses and brands in the area may see new advertising opportunities as the company integrates its local support operations. Consumers in Times Square will encounter a new full-motion display, contributing to the evolving visual landscape of the district.

The takeaway

Frame OOH’s rebranding and New York City debut represent a significant attempt to scale its national footprint through prime real estate acquisition. Future growth for the company will likely depend on its ability to sustain high-visibility engagement in competitive advertising markets.