Million Goods Opened Fort Greene Flagship Store

The new 2,100-square-foot boutique in Brooklyn features a bar, listening room, and garden.

Updated on Oct. 5, 2026 in Openings & Closings

Gouache-painted editorial illustration of a modern retail store interior opening into an outdoor garden, evoking a calm Brooklyn boutique. — Million Goods opened a new 2,100-square-foot flagship store in Brooklyn’s Fort Greene neighborhood, featuring a curated retail floor and community amenities. AI Illustration. Upload story photo >

Live Poll

Do you prefer shopping at local boutique stores over buying from online retailers?

Million Goods has launched a new flagship location in Fort Greene at 201 DeKalb Avenue. The expansion follows the success of the founders' inaugural store in Greenpoint.

Why it matters

The founders opened the new space to reach their target demographic in Fort Greene while scaling the retail model they established in 2024. Investors Arock Castillo and Malcolm Dia provided the capital necessary for the company to expand its footprint.

The new flagship store spans 2,100 square feet, significantly larger than the brand's original 600-square-foot Greenpoint location. The interior design features custom Sapele millwork, tin ceilings, and a central spiral staircase.

The players

Drew Kaufmann

Drew Kaufmann is a founder of the retail company Million Goods.

Matt Reyer

Matt Reyer is a co-founder of the retail company Million Goods.

Arock Castillo

Arock Castillo is an investor who provided funding for the company's expansion.

Malcolm Dia

Malcolm Dia is an investor who provided funding for the company's expansion.

Gjergji Shkurti

Gjergji Shkurti is the architect responsible for designing the new Fort Greene flagship space.

The details

Designed by architect Gjergji Shkurti, the store includes a listening room, a bar, and an outdoor garden to host shoppers. The retail floor carries curated apparel brands such as Amomento, Archie, and Margaret Howell.

Million Goods opened its first location in Greenpoint in 2024.

Market Landscape

The opening of this store reflects the growing shift toward experiential retail concepts in urban shopping districts. By adding hospitality elements like a bar and listening room, the brand differentiates itself from traditional apparel boutiques.

Local shoppers in Fort Greene can now browse a wider selection of apparel brands in the new DeKalb Avenue space. Customers interested in the listening room or bar amenities can visit the store during regular operating hours.

The takeaway

Retailers are increasingly turning to hybrid concepts that blend merchandise with social amenities to maintain customer engagement. Residents looking for a unique shopping experience can visit the new location to view the updated brand inventory.