Sézane Opened New Boutique on Madison Avenue

The French fashion brand expanded its New York City footprint with a new 2,800-square-foot store.

Updated on Oct. 2, 2026 in Openings & Closings

Gouache-painted editorial illustration of a vintage armchair and lamp on wooden parquet flooring, representing a sophisticated retail boutique interior. — French fashion label Sézane expanded its American footprint this week, opening a new 2,800-square-foot boutique on Madison Avenue in New York City. AI Illustration. Upload story photo >

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Sézane opened a new boutique at 1045 Madison Avenue in New York City. The retail space features a custom design collaboration with the interior design studio Pierre Lacroix.

Why it matters

This opening marks the latest expansion for the Paris-founded fashion brand in the United States. It adds to the company's existing retail presence across several major American cities.

The new boutique spans 2,800 square feet at 1045 Madison Avenue. Sézane, founded in Paris in 2013, operates additional U.S. locations in Brooklyn, San Francisco, Seattle, Washington D.C., and Brentwood.

The players

Sézane

This B Corp-certified fashion brand was founded in Paris in 2013 and maintains a global retail footprint.

Pierre Lacroix

This interior design studio collaborated on the Madison Avenue project, marking its first retail assignment in the United States.

The details

The boutique design incorporates oak parquet floors, mirrored surfaces, and vintage furniture. The interior also features curated books and artwork by photographer William Klein, marking the debut of Pierre Lacroix on a U.S. retail project.

Sézane was founded in Paris in 2013.
The new boutique opened on Friday, October 2, 2026.

Market Landscape

Sézane continues to expand its physical footprint in competitive luxury corridors, moving away from a strictly digital-first model to prioritize high-traffic urban storefronts. This strategy positions the brand to capture market share from established legacy retailers while maintaining its distinct B Corp identity.

Shoppers in the neighborhood now have direct access to the brand’s full collection in a brick-and-mortar environment. This store provides a localized experience that allows customers to view and try on products before purchase.

The takeaway

The new Madison Avenue boutique underscores the continued appeal of experiential retail for direct-to-consumer fashion brands. Customers looking to engage with the brand can visit the location to experience its unique design elements firsthand.