Atlantic 10 Signed Multiyear Ticketing Partnership
The conference tapped Playfly Sports to manage ticket sales for the A10 Men's Basketball Tournament in Brooklyn.
Updated on Oct. 1, 2026 in Basketball
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The Atlantic 10 Conference has entered a multiyear ticketing partnership with Playfly Sports to oversee sales for the A10 Men's Basketball Tournament. This agreement tasks a dedicated seller with managing all ticket categories, including group, premium, and individual seat packages.
Why it matters
The deal aims to leverage the tournament venue to expand ticket sales while prioritizing the overall fan experience. This strategic move aligns the conference with a partner that currently manages ticketing for the Atlantic Coast Conference and various universities.
The A10 Men's Basketball Tournament is scheduled for March 10-14, 2027, at Barclays Center. The venue is currently undergoing a $150 million renovation project over five years that includes a new 9,000-square-foot premium club.
The players
Atlantic 10 Conference
This is a collegiate athletic conference that sponsors championship-level sports across several universities.
Playfly Sports
This is a sports marketing and media company that provides ticket sales, sponsorship management, and consulting services to athletic organizations.
Barclays Center
This is a multi-purpose indoor arena located in Brooklyn that serves as the home for the NBA's Brooklyn Nets.
The details
Playfly Sports will deploy an exclusive representative to handle session packages, group tickets, and premium seating for the event in New York City. The partnership also includes options for future extensions as the venue continues its multiyear facility upgrade.
Timeline
March 10-14, 2027: The A10 Men's Basketball Tournament is held at Barclays Center.
2026-27 NBA season: A new premium club will open at Barclays Center.
Season Trajectory
This partnership mirrors the trend of professionalizing collegiate athletic ticketing by adopting models used by the Atlantic Coast Conference. By aligning with established sports marketing firms, the A10 is positioning its marquee tournament to maximize revenue and fan engagement at major venues.
Fans attending the tournament in 2027 should anticipate a centralized ticketing system for all premium and general admission purchases. This transition aims to simplify the procurement process for both group and individual ticket buyers compared to previous tournament seasons.
The takeaway
Outsourcing ticket operations to specialized firms like Playfly Sports is becoming a standard move for conferences looking to modernize fan access. Attendees should look for more cohesive digital ticket packages as the conference prepares for its 2027 event at the upgraded Barclays Center.
Further reading
For more on professional basketball and conference operations, visit Basketball.
Source note: This article includes information reported by Sportsbusinessjournal.
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