Brooklyn Nets Named Alibaba Technology Partner

The team has entered a multi-year deal to integrate cloud-based replay technology into live game entertainment.

Updated on Sept. 28, 2026 in Basketball

Brooklyn Nets Named Alibaba Technology Partner

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Brooklyn Sports & Entertainment has named Alibaba Group an official technology and cloud partner for the Brooklyn Nets. The agreement also designates the company as the official jersey patch partner of the NBA franchise.

Why it matters

This partnership aims to create more immersive experiences for fans attending games at Barclays Center. By leveraging cloud infrastructure, the team hopes to modernize in-game entertainment and engagement.

The deal introduces 360-degree replay technology powered by Alibaba cloud systems for live Brooklyn Nets games. The implementation will be centered at Barclays Center in Brooklyn.

The players

Brooklyn Nets

This professional basketball team plays in the Eastern Conference of the NBA and is based in Brooklyn, New York.

Alibaba Group

This multinational technology conglomerate specializes in e-commerce, retail, internet, and cloud computing services.

Brooklyn Sports & Entertainment

This management entity oversees the operations of the Brooklyn Nets and the Barclays Center arena.

Barclays Center

This multipurpose indoor arena serves as the home court for the Brooklyn Nets and hosts various sporting and entertainment events.

The details

Alibaba cloud technology will provide real-time 360-degree replay capabilities for live broadcasts and in-game displays. Additionally, the partnership will introduce new personalized fan collectibles available to attendees at the arena.

September 28, 2026: Alibaba Group and Brooklyn Sports & Entertainment announced the partnership.

Season Trajectory

This deal continues the trend of NBA franchises securing international technology partners to enhance the arena experience. It highlights the growing importance of proprietary digital tools in maintaining a competitive edge for in-game fan engagement.

Fans at Barclays Center will gain access to new personalized collectibles and enhanced 360-degree replay features during live games. These updates represent a shift in the digital and physical engagement tools available to attendees throughout the season.

The takeaway

Advanced cloud integration is increasingly shaping the modern spectator experience in professional sports. Fans should expect more tech-driven, personalized interactions when attending home games this season.