Designer Zoë Kestan Built WeedSlut in New York City
The 33-year-old fashion designer has gained industry attention through custom pieces for major musical acts.
Updated on Sept. 29, 2026 in Fashion
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New York City-based designer Zoë Kestan has turned her fashion brand, WeedSlut, into a staple for celebrity musicians. The RISD textiles graduate creates custom looks by blending artist-specific visual motifs with her signature aesthetic.
Why it matters
Kestan's ability to translate musical themes into wearable art has elevated her brand from an online handle to a sought-after label for tour costuming. This transition demonstrates how digital-first creators can leverage niche branding to secure high-profile partnerships.
Founded by 33-year-old RISD graduate Zoë Kestan, the brand sells a range of apparel including mesh babydoll dresses, logo tees, and lingerie. The business evolved from a 2013 Instagram handle into a label that hosted a runway show in 2017.
The players
Zoë Kestan
She is a 33-year-old fashion designer and RISD graduate based in New York City who founded the WeedSlut brand.
Addison Rae
She is a prominent singer and social media personality who engaged Kestan for tour costuming in 2025.
Ella Langley
She is a recording artist who collaborated with Kestan on custom stage wear during the summer of 2026.
The details
Kestan crafts her custom pieces by listening to an artist's music to identify specific visual motifs. Her current commercial offerings include a mix of streetwear and intimate apparel.
Timeline
The brand name WeedSlut originated as an Instagram handle in 2013.
The label held its first runway show in 2017.
Kestan designed costumes for Addison Rae's 2025 tour.
She created floral dresses for singer Ella Langley during the summer of 2026.
Culture Shift
The transition of WeedSlut from a digital handle to a physical runway and tour-costume brand highlights a shift in how fashion labels are incubated. This trajectory reflects a broader trend of social-media-native labels replacing traditional retail origins with influencer-driven discovery.
Fans of the brand can purchase items like logo tees and mesh dresses directly from Kestan's commercial line. Adopting this style requires an interest in contemporary, music-adjacent aesthetics that blend streetwear with intimate apparel.
The takeaway
Kestan's work proves that deep collaboration with musical artists can serve as a primary growth engine for independent fashion brands. Aspiring designers can look to her workflow of identifying visual motifs in music as a viable strategy for building a signature aesthetic.
Further reading
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Source note: This article includes information reported by British Vogue.
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Do you prioritize the brand's reputation or the aesthetic of clothing when making personal fashion purchases?
