Cousins Subs Launched Bucky's Bash Sweepstakes
The sweepstakes offers fans a chance to win tickets to the Wisconsin versus Minnesota football game.
Updated on Oct. 6, 2026 in Contests
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Cousins Subs and University of Wisconsin-Madison Athletics have partnered to launch the Bucky's Bash sweepstakes. Fans in Madison can enter daily to win prizes including game tickets and gift certificates.
Why it matters
The sweepstakes promotes the ongoing presence of Cousins Subs within the local athletic scene, specifically through their sandwich service at Camp Randall. It offers fans an opportunity to engage with Badger athletics through the regular season.
The grand prize includes two pregame field passes, a football signed by Luke Fickell, and a $200 University Book Store certificate. Smaller prizes range from $25 to $100 in gift cards and certificates.
The players
Cousins Subs
Cousins Subs is a regional sandwich chain that maintains a partnership with university athletic departments for food service.
Luke Fickell
Luke Fickell serves as the head coach of the University of Wisconsin-Madison football team.
University of Wisconsin-Madison Athletics
This department manages all varsity sports programs and related athletic partnerships for the university.
The details
Fans can participate in the contest by submitting entries daily on the company website throughout the month of October. In addition to the promotion, the brand maintains a food presence at Camp Randall during home football games, specifically within Badger Alley.
Timeline
The sweepstakes entry period begins on October 5, 2026.
The sweepstakes entry period closes on November 1, 2026.
The Wisconsin versus Minnesota football game is scheduled for November 27, 2026.
Culture Shift
This sweepstakes follows the established industry pattern of local businesses integrating their branding into collegiate athletics. It reflects a shift where fan engagement extends beyond the game itself into ongoing digital participation.
Local fans can enter the sweepstakes daily through the official website to win prizes like book store credit and game tickets. Residents attending home games at Camp Randall can also purchase food from the chain throughout the season.
The takeaway
Fans are encouraged to utilize the daily entry window to maximize their chances of winning the featured prize packages. The partnership provides a consistent point of access for university supporters to engage with the brand during the football season.
Further reading
Learn more about local promotional events at Madison Contests.
More information
To review official rules and register, visit the sweepstakes entry and rules page.
Source note: This article includes information reported by Urban Milwaukee.
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