Le Monde Béryl Opened First Permanent New York Store
The luxury brand has established a physical retail space on 67th and Madison.
Updated on Sept. 29, 2026 in Accessories
Live Poll
Do you prefer visiting physical stores for your shopping rather than buying online?
Le Monde Béryl has opened its first permanent physical store at 67th and Madison in New York City. The brand selected the site for its proximity to local cultural institutions.
Why it matters
The move underscores the importance of the U.S. market, which has become the brand's largest and fastest-growing region. This expansion aims to capitalize on significant regional sales momentum.
The company, which has been in business for 10 years, reports an 8-figure revenue. US ecommerce sales have surged 100 per cent year-on-year.
The players
Le Monde Béryl
A luxury footwear label co-founded by Katya Shyfrin and Lily Atherton Hanbury that specializes in traditional designs.
Katya Shyfrin
A co-founder of the luxury label Le Monde Béryl who helped launch the brand in 2016.
Lily Atherton Hanbury
A co-founder of Le Monde Béryl who serves as a creative lead for the ten-year-old footwear company.
The details
The new storefront will serve as a dynamic cultural hub, featuring curated artworks by Anne Collier, Beau Gabriel, and Hope Atherton. It offers signature footwear ranging from £275 Venetian slippers to £725 Camille wedge-heel boots.
Timeline
2016: Le Monde Béryl was co-founded by Katya Shyfrin and Lily Atherton Hanbury.
2025: This year serves as the baseline for the brand's 170 per cent New York Tristate sales growth.
September 2026: The permanent store officially opened its doors in New York City.
Culture Shift
The brand is following the broader documented trend of digital-first companies moving into physical retail spaces to cement their market presence. This pivot reflects a strategic shift from online exclusivity to a brick-and-mortar footprint in key luxury corridors.
New York City shoppers can now browse and purchase the brand's full collection of slippers, pumps, and boots in a dedicated physical space. This transition provides local customers with the ability to test sizing and materials directly before making a purchase.
The takeaway
The brand is leveraging its rapid U.S. sales growth to transition from a digital entity into a tangible destination for luxury shoppers. Residents and visitors can expect more curated retail experiences as successful online labels continue to prioritize local cultural hubs.
Further reading
Explore the latest developments in Accessories to understand how premium brands are reshaping the retail landscape.
Source note: This article includes information reported by Financial Times News.
Live Poll
Do you prefer visiting physical stores for your shopping rather than buying online?
