Blank Label Team Launched Global Partner Program
The New York City agency has introduced a structured influencer marketing initiative for brands.
Updated on Sept. 28, 2026 in Marketing
Live Poll
Do you trust influencer marketing as a way to build long-term brand reputation?
Influencer-marketing agency Blank Label Team has launched a new Global Partner Program. The program aims to build long-term brand presence through multi-phase creator partnerships.
Why it matters
The agency claims that repeated, unscripted content from creators builds significantly more consumer trust than isolated paid placements. This new program focuses on scaling brand growth through sustained engagement rather than one-off ads.
Blank Label Team previously managed a consumer brand growth to $150 million in revenue and expects to begin its first program engagement later in 2026. Creators in the program are required to sign contracts for a minimum of 12 months.
The players
Blank Label Team
This is a New York City-based global influencer-marketing agency founded in 2021.
Ante Cetinic
He is a co-founder of the Blank Label Team.
Ignas Gee
He is a co-founder of the Blank Label Team.
The details
The agency uses an internal attribution model that merges creator activity with sales data and country-level performance to track content generation. The partner program follows a three-phase structure consisting of testing, scaling, and establishing brand presence.
Timeline
Blank Label Team was founded in 2021.
The Global Partner Program launched on September 28, 2026.
The first program engagement is expected to begin later in 2026.
Market Landscape
This launch reflects the broader industry trend of prioritizing sustained creator partnerships over ephemeral viral campaigns. By formalizing a multi-phase program, Blank Label Team aims to compete with traditional agencies by offering data-backed scaling in international markets.
Brands looking for long-term marketing strategies may find this program offers a more consistent approach to influencer outreach. For consumers, this shift means content on social media may become more integrated and recurring rather than one-off advertisements.
The takeaway
The move underscores the growing preference for high-trust, long-term relationships in digital marketing. Companies should focus on securing multi-month commitments from creators to maximize brand recall and sales performance.
Further reading
Learn more about the latest industry trends in Marketing.
Source note: This article includes information reported by Chatham Daily News.
Live Poll
Do you trust influencer marketing as a way to build long-term brand reputation?
