Peak and Pace Generated $640,000 in 2025
Founded in 2024, the New York City social fitness group drew 30,000 attendees last year.
Updated on Sept. 26, 2026 in Health and Wellness
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Social fitness group Peak and Pace reported over $640,000 in revenue for 2025. The organization, founded by Owen Akhibi Herrera in 2024, hosted events for 30,000 participants in New York City.
Why it matters
The venture reflects a shift in social habits as participants prioritize community-building activities over traditional nightlife. This model capitalized on a broader movement that saw global run club participation climb nearly 60% in 2024.
Peak and Pace maintained a 15% profit margin while supporting 30,000 total event attendees in 2025. The company currently manages its operations through a team of nine contractors.
The players
Owen Akhibi Herrera
He is the founder of Peak and Pace who also serves as the head of partnerships at Grounded Superintelligence.
Peak and Pace
This social fitness organization hosts hiking and ski trips as well as run club events in New York City.
The details
Peak and Pace events, which include hiking and ski trips, use social media posts for advertising and ticket sales ranging from $15 to $25. Despite rapid growth, founder Owen Akhibi Herrera faced specific logistical challenges during a 5K event held on Governor's Island on September 5, 2025.
Timeline
July 2024 marks the founding of Peak and Pace.
Global run club participation surged nearly 60% throughout 2024.
Peak and Pace generated $640,000 in total revenue during 2025.
A 5K event on Governor's Island experienced logistical issues on September 5, 2025.
Owen Akhibi Herrera moved to San Francisco in March 2026.
Industry Dynamics
The emergence of high-revenue social fitness groups reflects a significant departure from traditional club-based nightlife models. As recreational communities continue to scale, specialized fitness organizations are increasingly capturing the discretionary spending of urban residents.
Fans of the group can expect ongoing event updates through daily social media posts from the organization. Participation remains accessible via ticketed entry, though organizational shifts may occur following the founder's relocation.
The takeaway
The rapid growth of social fitness groups suggests that modern communities are increasingly organized around shared physical activity rather than static social venues. Interested organizers should prioritize scalable operations to handle the logistical demands of large, ticketed event turnouts.
Further reading
Find more insights on the Health and Wellness sector in New York City.
Source note: This article includes information reported by CNBC.
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