Activewear Brand CSB Opened New York Pop-Up Store
The Australian fitness retailer launched a temporary shop at 131 Greene Street to engage local shoppers.
Updated on Sept. 24, 2026 in Openings & Closings
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Australian activewear brand CSB has launched a three-day pop-up store in New York City, marking its third U.S. activation. The company is using the event to strengthen its connection with local consumers as it expands its footprint in the American market.
Why it matters
The brand is leveraging physical retail spaces to build deeper relationships with its growing American audience. This strategy follows significant performance gains in the U.S. and is intended to drive long-term loyalty.
CSB reported that U.S. revenue grew 118 percent over the past year, outpacing global sales growth of 76 percent year-over-year. The company previously drew more than 20,000 visitors to a pop-up in Miami.
The players
CSB
Formerly known as Crop Shop Boutique, this Australian activewear company has expanded its market reach since 2019.
Rachel Dillon
She is the founder of CSB who established the apparel company in 2019.
The details
The pop-up is hosted at the Shopify storefront located at 131 Greene Street, operating from Friday through Sunday between 11 a.m. and 8 p.m. It serves as the latest attempt to convert customers in the U.S., where the brand previously saw 70 percent of Miami event attendees make their first purchase.
Timeline
CSB was founded in 2019.
The New York pop-up event occurs in September 2026.
The pop-up operates Friday through Sunday from 11 a.m. to 8 p.m.
Market Landscape
This story follows the pattern set by the direct-to-consumer digital-native brands' retail expansion strategy of utilizing temporary physical spaces to bridge the gap between e-commerce and in-person customer engagement. By testing high-traffic urban centers like New York, the brand attempts to consolidate its market share against established competitors.
Local shoppers can visit the temporary storefront this weekend to view and purchase apparel in person. The experience offers customers a chance to interact with the brand, which has previously operated primarily through digital channels.
The takeaway
Direct-to-consumer brands often utilize short-term pop-ups to gauge demand in new geographical markets before committing to permanent lease agreements. This approach allows retailers to collect data on first-time buyers while minimizing long-term overhead costs.
Further reading
For more information on the latest retail activity, visit the Openings & Closings section.
Source note: This article includes information reported by WWD.
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