Broadway Flea Market Will Move to Hammerstein Ballroom
The annual fundraising event relocates indoors to the Hammerstein Ballroom on September 27, 2026, due to an expected storm.
Updated on Sept. 24, 2026 in Dance
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Broadway Cares will host its annual Broadway Flea Market and Grand Auction at the Hammerstein Ballroom in New York City on September 27, 2026. Organizers shifted the event from its traditional outdoor setting in Shubert Alley to the indoor venue following weather forecasts.
Why it matters
The change ensures the safety of attendees and organizers as they gather to support the organization's mission through tables and auctions. This indoor move preserves the ability for fans to engage with theater organizations and participate in signature fundraising activities.
The event features 60 tables and 156 silent auction lots for attendees. Since its inception in 1987, the fundraiser has successfully generated more than $21 million in total contributions.
The players
Broadway Cares
This organization is a major philanthropic entity in the theater industry that funds social services and healthcare for performers.
Hammerstein Ballroom
Located at 311 West 34th Street, this venue serves as the relocated site for the 2026 Broadway Flea Market and Grand Auction.
The details
The event at 311 West 34th Street offers attendees the chance to participate in live auctions, silent bidding, and autograph sessions. While the venue has changed to manage weather risks, the core elements of the fundraiser remain available to participants.
Timeline
The Broadway Flea Market began in 1987.
Online early bidding ends September 25, 2026, at 2 PM ET.
The event begins at 10 AM on September 27, 2026.
Industry Dynamics
The relocation reflects a broader trend of large-scale theatrical events prioritizing climate resilience in an unpredictable weather environment. This move mirrors the adaptive strategies required by live entertainment producers to secure revenue streams amid external volatility.
Attendees should plan for the new venue at 311 West 34th Street rather than the previous Shubert Alley location. Supporters can continue to participate in online early bidding until September 25 at 2 PM ET to secure auction items.
The takeaway
The relocation demonstrates how charitable organizers prioritize event continuity despite potential weather disruptions. Supporters should monitor official channels for any updates to the guest list or final scheduling.
Further reading
For more on the local arts scene, visit the Dance section.
More information
View full details and auction listings on the Broadway Cares event information portal.
Source note: This article includes information reported by Playbill.
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