Maluma Taught Entrepreneurship in New York City Class
The music star visited a Spanish Harlem classroom for the series Celebrity Substitute.
Updated on Sept. 23, 2026 in Latin
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Maluma appeared as a guest teacher for a second grade class in Spanish Harlem to lead a lesson on business principles. The appearance was filmed as part of the series Celebrity Substitute.
Why it matters
The visit provided students with unique exposure to professional entrepreneurship by highlighting the singer's real-world business ventures outside of music.
The Celebrity Substitute classroom segment lasted 20 minutes and focused on second grade students. Maluma shared lessons learned from his own business holdings, which currently include restaurants in Colombia and horse breeding operations.
The players
Maluma
He is a Colombian singer and songwriter who has successfully expanded his brand into hospitality and livestock breeding.
The details
Maluma shared experiences from his early business ventures to help the students develop their own companies from scratch. The lesson concluded with a pitch competition that allowed the children to present their business models.
Timeline
2018 marked the release of the hit song Corazón.
September 23, 2026, was the date of publication.
October 19 to 22, 2026, is when Billboard Latin Music Week occurs.
October 22, 2026, is the scheduled date for the Billboard Latin Music Awards.
Industry Dynamics
The appearance aligns with the broader industry trend of artists leveraging their public status for educational outreach and multi-platform content creation. This move bridges the gap between mainstream Latin music stardom and localized community engagement.
Fans can view the 20-minute classroom session through the Celebrity Substitute series platforms. The content provides a direct look at the performer's transition from global music star to educational guest teacher.
The takeaway
Engaging youth in professional development allows artists to cultivate a legacy beyond their primary creative contributions. Such efforts demonstrate the practical application of business acumen for students in early primary education.
What happens next
Maluma is scheduled to participate in the upcoming Billboard Latin Music Week, which takes place in Miami from October 19 to 22, 2026. The 2026 Billboard Latin Music Awards are set to air on October 22, 2026.
Further reading
For more on the latest trends in the genre, visit the Latin section.
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