Citi and Mastercard Launched AI Digital Safari Program
The collaborative initiative aims to prepare high-net-worth clients for emerging global market technologies.
Updated on Sept. 23, 2026 in Financial Services
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Citi and Mastercard have launched the AI Digital Safari program for high-net-worth clients in New York City. This initiative serves as a core component of the broader Young Successor Program to foster leadership skills.
Why it matters
The program is designed to equip the next generation of wealth clients with a forward-looking mindset. By providing direct access to industry pioneers, it prepares participants to navigate dynamic global markets.
The Young Successor Program has operated for 14 years, leveraging a network spanning 180 countries. This global infrastructure supports the new AI-focused initiative for high-net-worth individuals.
The players
Citi
A multinational financial services corporation that operates in 180 countries and manages a global wealth advisory network.
Mastercard
A global technology company in the payments industry that collaborated on the new AI-focused educational initiative.
The details
The program connects participants directly with innovators, academics, and technology industry pioneers in New York. Citi leverages its extensive global network to provide the next generation with unique perspectives on emerging tech.
Timeline
The Mastercard AI Digital Safari program launched in 2026.
Market Landscape
This program reflects the shift toward specialized, high-tech advisory services within the wealth management sector. It positions Citi to capture long-term loyalty by integrating AI literacy into its traditional succession planning models.
Clients eligible for the Young Successor Program may gain early access to proprietary technology perspectives and expert networking. This service offering aims to provide institutional-grade educational resources that are not typically available to retail bank customers.
The takeaway
The integration of AI education into wealth management highlights a growing demand for technology-first leadership training. Families looking to manage intergenerational wealth should prioritize programs that offer direct access to subject matter experts.
Further reading
Learn more about the evolving sector at Financial Services.
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