Ben Stiller Debuted Comedic Stiller’s Sodas Ad
The actor promoted his new beverage line with a feline-themed skit aired on the TODAY show.
Updated on Sept. 23, 2026 in Comedy
Actor Ben Stiller has released a new promotional advertisement for his beverage line, Stiller's Sodas. The campaign features the star performing a feline-themed comedic routine that was showcased on the television program TODAY.
Why it matters
The promotional effort leverages physical comedy and wordplay to build brand recognition for the actor's entry into the beverage market. By integrating the product into a high-profile morning show appearance, the campaign aims to generate consumer interest in the new soda line.
The beverage line has successfully established a retail presence at Katz's Deli in New York City. The brand's reach is currently bolstered by an advertisement centered on a phonetic play on words between the deli name and cats.
The players
Ben Stiller
Ben Stiller is an American actor, comedian, and filmmaker known for his work in major motion pictures and his frequent comedic television appearances.
Katz's Deli
Katz's Deli is a historic, iconic delicatessen located in New York City that has become a landmark for local residents and tourists.
TODAY
TODAY is a long-running national morning television program that features news, interviews, and promotional segments.
The details
The advertisement utilizes physical comedy to draw attention to the product launch. The skit centers on a phonetic pun linking the iconic local deli, Katz's, to the theme of cats, tying the branding directly to the New York City establishment where the soda is now served.
Timeline
September 23, 2026: The promotional advertisement for Stiller's Sodas was released.
Industry Dynamics
This promotional push follows the historical trend of celebrity-backed food and beverage product launches in the competitive retail space. The strategy reflects a broader move by entertainment figures to bridge the gap between media exposure and physical product integration at local landmarks.
Consumers in New York City can now find Stiller's Sodas available for purchase directly at Katz's Deli. Fans of the actor can view the comedic advertisement on the TODAY show's digital platforms to see the branding in action.
The takeaway
The campaign demonstrates how local partnerships remain a key tactic for celebrity brands attempting to gain a foothold in the competitive beverage industry. Consumers looking to sample the product can visit the specific deli location to experience the brand firsthand.
Further reading
Discover more about local performances and comedic trends in the Comedy section.
Source note: This article includes information reported by Broadway World.
