Madison Square Garden Promoted Josephine Vaccarello

The veteran executive will now lead entertainment operations across the company’s portfolio of live venues.

Updated on Sept. 21, 2026 in Casino

A wide view of an elegant, empty corridor inside a classic concert venue with warm lighting and polished architectural details. — Madison Square Garden Entertainment Corp has promoted veteran executive Josephine Vaccarello to president, tasking her with overseeing strategy and live bookings at the company’s portfolio of major venues. AI Illustration. Upload story photo >

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Madison Square Garden Entertainment Corp has promoted Josephine Vaccarello to the role of president. She will oversee strategy and live experience bookings at major venues including the company’s iconic New York locations and the Sphere in Las Vegas.

Why it matters

The company aims to leverage Vaccarello’s decades of experience to enhance its live entertainment portfolio and maximize ticket sales across its venues. This leadership change focuses on identifying new growth opportunities for concerts, family shows, and performing arts.

Vaccarello has spent nearly 30 years at the company, now taking over operations that include the Radio City Rockettes and the Christmas Spectacular. She manages bookings across the portfolio, which features historical benchmarks like Billy Joel’s 150-show residency.

The players

Josephine Vaccarello

She is the newly appointed president of Madison Square Garden Entertainment Corp who previously served as the executive vice president of live.

Madison Square Garden Entertainment Corp

This company operates world-famous entertainment venues, including the flagship Madison Square Garden in New York and the Sphere in Las Vegas.

The details

In her new capacity, Vaccarello is responsible for the operations and strategy of the firm’s diverse business areas, excluding the New York Knicks and Rangers. She will spearhead bookings for performing arts, comedy, and concerts at the company’s venues in New York, Chicago, and at the Sphere.

September 2023: The Sphere venue opened in Las Vegas.
September 21, 2026: MSG announced the promotion of Josephine Vaccarello.

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Industry Dynamics

This leadership appointment arrives as major venue operators pivot toward high-tech, immersive platforms like the Sphere to compete in a crowded live entertainment market. It reflects a broader shift toward centralized programming strategies designed to maximize the utility of specialized venues.

Fans and theatergoers can expect a continued focus on large-scale productions like the Christmas Spectacular and high-profile residency bookings. The change in leadership will dictate the variety and availability of live shows presented across the company's regional and national venue network.

The takeaway

The promotion signals that the company is prioritizing internal expertise to navigate the post-Sphere era of live entertainment. Investors and patrons should look for the company to emphasize unique, brand-specific touring and residency experiences in the coming years.