ForceBrands Named Brian Waivada Executive Search Lead
The firm appointed the industry veteran to oversee its search practice and expand executive talent acquisition.
Updated on Sept. 21, 2026 in People
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ForceBrands has appointed Brian Waivada as its new Head of Executive Search. The hire is intended to grow the company's search capabilities for consumer brands and investors.
Why it matters
This leadership addition is part of a strategic initiative to scale ForceBrands' executive search practice. The company aims to leverage Waivada's deep expertise to serve its growing roster of consumer brand clients and investors.
Brian Waivada brings 28 years of industry experience and has completed more than 500 executive searches. His placed executives have participated in 50 company exits representing $35 billion in enterprise value.
The players
Brian Waivada
Brian Waivada is a veteran executive recruiter with 28 years of experience who has held leadership roles at major firms including JM Search and McKinsey.
ForceBrands
ForceBrands is a recruitment firm that has been in business for 20 years and specializes in talent acquisition for consumer brands and investors.
The details
Waivada will take charge of the team and lead the practice's expansion efforts. He brings significant experience to the role, having previously served as a Partner at JM Search, Bespoke Partners, and as an early Partner at True Search, alongside past leadership roles at McKinsey and BlackRock.
Timeline
ForceBrands announced the appointment on September 21, 2026.
Market Landscape
This hiring move follows the broader industry trend of specialized executive search firms scaling their leadership teams to meet the complex demands of the consumer goods sector. By securing a veteran lead, ForceBrands positions itself to capture more market share from larger generalist firms.
Clients of ForceBrands can expect a refined search process and expanded capacity to fill high-level roles as the practice grows. This shift may result in faster placement cycles for consumer brand partners and investment firms seeking leadership talent.
The takeaway
The appointment reflects the continued premium placed on executive recruiters who possess deep, cross-sector experience. Businesses looking for new leadership should prioritize search partners who can demonstrate a high volume of successfully completed high-level placements.
Further reading
For more news regarding industry leadership changes, visit the People section.
More information
For additional corporate information, visit the ForceBrands official company website.
Source note: This article includes information reported by Macau Business.
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