Jalen Brunson Hosted Rookie Kids Fashion at Macy's
The New York City event featured celebrity children on the runway to support the Second Round Foundation.
Updated on Sept. 18, 2026 in Fashion
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NBA star Jalen Brunson hosted the Rookie Kids fashion show at Macy's Herald Square, featuring celebrity children walking the runway. The event raised support for the Second Round Foundation, which provides educational and sports resources for youth.
Why it matters
The gathering combined high-profile fashion with philanthropy, highlighting the Second Round Foundation's mission to expand opportunities for young people. It showcased how public figures are leveraging fashion platforms to fund essential community programming.
The show featured apparel from major brands including Nike-Jordan, Levi's, Converse, 3Brand, and Hurley. Participating celebrity parents included figures like DJ Khaled, Ice-T, and Russell Wilson.
The players
Jalen Brunson
Jalen Brunson is an NBA player who serves as the host for the Rookie Kids fashion event.
Second Round Foundation
The Second Round Foundation is an organization dedicated to providing resources and access to youth through education and sports.
DJ Khaled
DJ Khaled is a prominent record producer and DJ who participated in the fashion event with his children.
Russell Wilson
Russell Wilson is an NFL quarterback who joined the lineup of celebrity parents attending the runway show.
Ice-T
Ice-T is a musician and actor who participated in the event alongside his family.
The details
The event saw children of celebrities model clothing from featured brands on a runway set up within Macy's Herald Square. Among those participating in the walk was Jalen Brunson's daughter, as the event served to elevate the reach of the Second Round Foundation.
Timeline
The Rookie Kids fashion event took place in September 2026.
DaBaby and DaniLeigh surprised their 5-year-old daughter with a puppy in August 2026.
Industry Dynamics
This event reflects a broader trend of athletes using high-profile fashion activations to bridge the gap between retail marketing and charitable fundraising. By aligning major brands like Nike-Jordan with philanthropic goals, participants are shifting away from traditional celebrity appearances toward more impact-driven public events.
Fans and shoppers visiting Macy's Herald Square can engage with the featured brands showcased during the runway show in-store. This event highlights how celebrity-aligned apparel collections are increasingly integrated into major retail experiences for consumers.
The takeaway
Events like these demonstrate how personal branding for athletes can effectively drive resources toward community-focused non-profits. Consumers interested in similar initiatives should monitor upcoming charity runway shows that link established retail brands with local youth development goals.
Further reading
Learn more about the latest trends in Fashion in New York City.
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Do you believe celebrity-led fashion events are an effective way to support local community foundations?
