Turbo Wholesale Tires Honored at 2026 SEMA Show

Lexani's RFX Max earned an International Media Award while Turbo presented six awards during the Las Vegas event.

Updated on Nov. 12, 2026 in Auto Parts

Large black all-terrain tire on a custom truck wheel resting on polished concrete in a bright exhibition hall. — Turbo Wholesale Tires' Lexani RFX Max won an International Media Award at the 2026 SEMA Show in Las Vegas, where the company presented six awards. AI Illustration. Upload story photo >

Turbo Wholesale Tires took part in the 2026 SEMA Show in Las Vegas, Nev., where Lexani's RFX Max received an International Media Award in the new products showcase. The company also presented six Lexani, Lionhart, and RBP Tire Awards honoring vehicles and builders.

Why it matters

The recognition places a tire line in the spotlight at one of the automotive aftermarket's largest annual trade events, where new products and custom builds draw industry attention. For Las Vegas, the show's home city, the event underscores its role as a hub for the custom vehicle and parts industry.

Turbo presented six awards during the 2026 SEMA Show, spanning the Lexani, Lionhart, and RBP Tire brands. The source material does not provide the number of competing entries or the specific vehicles recognized.

The players

Turbo Wholesale Tires

Turbo Wholesale Tires is a tire distributor that sells Lexani, Lionhart, and RBP Tire brands to the automotive aftermarket.

SEMA Show

The SEMA Show is the Specialty Equipment Market Association's annual trade event in Las Vegas, widely regarded as the largest gathering for the automotive aftermarket industry.

The details

A panel of judges selected Lexani's RFX Max for the International Media Award based on innovation and technical achievement in the SEMA new products showcase. Turbo also supported a mother and son in a family-built Jeep for an autism awareness program at the show.

Week of the 2026 SEMA Show: Turbo presented six awards and supported the autism awareness Jeep program.

Industry Context

The SEMA Show's new products showcase has long served as the aftermarket industry's principal venue for unveiling and honoring parts and accessories. Turbo's awards fit this pattern of manufacturers and distributors seeking recognition at the event each year.

Drivers shopping for custom wheels or tires may see Lexani's RFX Max and other Turbo-distributed lines as options drawing industry recognition. The source material does not provide pricing, availability, or dealer information for these products.

The takeaway

Recognition at major trade shows can signal product innovation to buyers, but shoppers should compare tire specifications, sizes, and fitment details directly before purchasing.