Liqui Moly to Showcase Custom Builds at 2026 Trade Shows
The company will debut the iFLEX quick lube program at the upcoming AAPEX and SEMA events in Las Vegas.
Updated on Oct. 28, 2026 in Car Types
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Liqui Moly will exhibit at the 2026 AAPEX and SEMA trade shows in Las Vegas starting November 3, 2026. The company plans to debut its new iFLEX quick lube program at the AAPEX event.
Why it matters
The trade show appearances highlight the company's motorsports heritage and demonstrate the versatility of its automotive products to industry professionals. These displays serve as a platform for launching new service programs directly to the automotive market.
Liqui Moly will operate from booth #V3850 for its main display and #V4345 for the iFLEX launch at AAPEX. The exhibit features a 1986 Audi Quattro S1 E2 and various engine-swapped vehicles, including a BMW E21 and a Mercedes-Benz 190E.
The players
Liqui Moly
This is a global manufacturer of motor oils, lubricants, and additives based in Germany.
Sally McNulty
She is a professional motorsports athlete often associated with high-performance automotive events.
Matt Field
He is a professional drifting driver who competes at the highest levels of the sport.
Charles Sanville
He is a content creator and mechanic known for his technical automotive expertise.
The details
At the AAPEX event, Rayteam Automotive will showcase a 1986 Audi Quattro S1 E2, while SEMA attendees can view a BMW E21 with a K-Series engine swap and a Mercedes-Benz 190E with an LS engine swap. Notable figures including Sally McNulty, Matt Field, and Charles Sanville are expected to make appearances at the company booths.
Timeline
The AAPEX and SEMA shows begin in Las Vegas on Nov. 3, 2026.
The AAPEX trade show concludes on Nov. 5, 2026.
The SEMA trade show concludes on Nov. 6, 2026.
Roadmap
Liqui Moly's presence underscores a trend of legacy lubricant brands aligning with niche motorsports engineering to maintain market relevance. This strategy positions the company against competitors by proving product durability within highly modified, non-factory vehicle platforms.
Attendees and shop owners can expect firsthand demonstrations of the iFLEX program, which aims to streamline quick lube service operations. Professionals visiting the booths will have the opportunity to engage with technical experts and assess the integration of these products into their own shops.
The takeaway
These trade show displays demonstrate how traditional automotive brands utilize custom engine projects to bridge the gap between historic motorsports and modern service technology. Shop operators can leverage these insights to evaluate how modular service programs might improve their own maintenance efficiency.
Further reading
Learn more about industry trends in the Car Types section.
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