Fletcher Whitwell Acquires Las Vegas Agency B&P

The veteran marketing executive takes the helm of the 25-year-old local firm following an ownership buyout.

Updated on Oct. 28, 2026 in Advertising

Fletcher Whitwell Acquires Las Vegas Agency B&P

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Fletcher Whitwell has acquired B&P Advertising, assuming the roles of president and CEO of the Las Vegas-based agency. He purchased the firm from its founding partners, who sought to reduce their involvement after two decades of agency operations.

Why it matters

The acquisition marks a strategic transition for the firm as Whitwell shifts from his long-term tenure at R&R Partners. The move signals a potential phase of modernization and growth for the established agency under new executive leadership.

B&P Advertising currently employs more than 20 staff members and has operated for 25 years. The agency maintains a client portfolio spanning the healthcare, education, real estate, and hospitality sectors.

The players

Fletcher Whitwell

The new president and CEO of B&P Advertising who previously spent 20 years at R&R Partners.

B&P Advertising

A Las Vegas-based agency founded in 2001 that services clients in healthcare, hospitality, education, and real estate.

Chuck Johnston

The managing director who continues to serve in his leadership role at the agency.

The details

Whitwell intends to leverage his two decades of industry experience to invest in new employee training and advanced technology. The agency plans to pursue expansion into new business sectors while retaining Chuck Johnston as managing director.

2001: B&P Advertising was founded.
2006: Fletcher Whitwell began a 20-year career at R&R Partners.
October 2026: Fletcher Whitwell assumed ownership and leadership of B&P.

Market Landscape

The acquisition follows the high-profile merger of R&R Partners and MMGY Global, which has reshaped the competitive environment for Southern Nevada agencies. Whitwell's move reflects a broader industry trend where senior executives transition from legacy firms to lead independent agencies.

Current clients in the healthcare, education, real estate, and hospitality sectors should expect a continued focus on service under the firm's existing management. The transition aims to improve agency output through planned investments in employee training and technology.

The takeaway

The agency transition highlights the importance of leadership continuity, as seen by the retention of the existing managing director. Local business owners can anticipate potential service enhancements as the new ownership prioritizes technological upgrades.