Fletcher Whitwell Named President and CEO of B&P

The longtime advertising executive joins the Las Vegas agency as it marks its 25th anniversary.

Updated on Oct. 24, 2026 in Advertising

Fletcher Whitwell Named President and CEO of B&P

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Fletcher Whitwell has been appointed as the new president and CEO of B&P Advertising, arriving after a two-decade tenure at R&R Partners. The leadership change comes as the Las Vegas-based agency commemorates 25 years of operations.

Why it matters

This transition is part of a strategic effort to position the firm for its next quarter-century of business. B&P plans to focus its future growth on investments in new technology and content creation.

B&P employs more than 20 team members and operates with a 25-year track record in the local market. Fletcher Whitwell joins the firm following 20 years of service as a partner and executive at R&R Partners.

The players

Fletcher Whitwell

He is the newly appointed president and CEO of B&P Advertising and a former long-term partner at R&R Partners.

Chuck Johnston

He serves as the managing director at B&P Advertising and will remain with the firm under the new leadership.

B&P Advertising

This Las Vegas-based agency provides marketing services to a diverse list of local clients including the Smith Center for the Performing Arts and the University Medical Center of Southern Nevada.

R&R Partners

This is a prominent marketing and communications firm that has maintained a strategic affiliation with B&P since 2005.

The details

Whitwell will lead the agency while Chuck Johnston continues his tenure as managing director. The firm will maintain its existing media planning and buying partnership with R&R Partners, which has been affiliated with the agency since 2005.

2001: B&P Advertising was founded by local industry veterans.
2005: R&R Partners formed an affiliation with the agency.
October 2026: Fletcher Whitwell officially assumed the roles of president and CEO.

Market Landscape

The firm is building upon the collaborative framework established by the 2005 R&R Partners and B&P affiliation. This move allows the agency to maintain existing service synergies while pivoting toward new technological investments.

Clients of B&P can expect continued service through established media partnerships despite the shift in top-level management. The agency's commitment to technology and content creation aims to offer modern marketing resources to its regional client base.

The takeaway

The appointment signals a deliberate pivot toward modernizing agency offerings through focused technology spending. Clients should anticipate a shift toward more digitized content strategies as the firm enters its next 25 years.