MGM Resorts to Host F1 Pop-ups for November Race

Four Las Vegas properties will feature exclusive themed events leading up to the Grand Prix on November 21, 2026.

Updated on Oct. 21, 2026 in Casino

MGM Resorts to Host F1 Pop-ups for November Race

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MGM Resorts is rolling out a series of race-themed activations across its Las Vegas properties, including the Bellagio, Aria, Cosmopolitan, and Park MGM. These events are scheduled in conjunction with the upcoming Las Vegas Grand Prix taking place on November 21, 2026.

Why it matters

The hotelier aims to drive consumer engagement by connecting major brands with the large audience visiting the city for the Formula 1 event. The company recently solidified this strategy by extending its partnership with the race organizers through 2030.

Pricing for guest experiences includes a $150 minimum spend at the Yellowtail patio, while wine tasting events range from $145 for a single day to $399 for a three-day pass.

The players

MGM Resorts

This global hospitality and entertainment company operates major resort properties including the Bellagio, Aria, Cosmopolitan, and Park MGM.

Carlos Sainz

He is a professional Formula 1 driver who is serving as the thematic inspiration for the Smooth Operator Lounge at the Aria.

Haas F1 Team

This is a competitive American Formula 1 racing team that will have a show car and memorabilia on display during race week.

The details

Properties are hosting diverse activations ranging from the Ferrari Boutique and Shoey Bar at the Bellagio to a Haas F1 Team car display at the Cosmopolitan. The Aria will feature the Smooth Operator Lounge inspired by driver Carlos Sainz alongside a branded auction event.

Race-inspired artwork displays run at the Cosmopolitan from November 9-22, 2026.
The Haas F1 show car will be on display at the Cosmopolitan from November 16-22, 2026.
A meet-and-greet event is scheduled at the Cosmopolitan on November 18, 2026.
The Shoey Bar at the Bellagio will be open from November 19-21, 2026.
The Las Vegas Grand Prix race occurs on November 21, 2026.

Industry Dynamics

These pop-up events reflect a broader shift where luxury resorts integrate branded sports marketing to capture the high-spending F1 fan demographic. By extending their partnership through 2030, MGM Resorts is positioning itself as a central hub for major sporting events in Las Vegas.

Visitors can access themed dining and retail experiences at participating properties throughout the race week. Guests should prepare for specific entry costs, such as the $150 minimum spend at the Yellowtail patio for race-related programming.

The takeaway

Visitors planning to attend race week festivities should book dining experiences and lounge access well in advance due to high anticipated demand. These pop-up events offer fans unique opportunities to engage with Formula 1 branding outside of the main race track environment.