AAPEX 2026 Debuts New Interactive Attractions
The Las Vegas automotive trade show is adding new experiences to increase attendee engagement on the floor.
Updated on Oct. 21, 2026 in Auto Parts
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AAPEX 2026 has introduced a series of interactive attractions, including a NASCAR simulator and automotive-themed escape rooms. These additions aim to evolve the trade show experience and keep participants engaged throughout the event.
Why it matters
The new activities represent a strategy to keep the show fresh for long-term attendees. Organizers hope that these interactive elements will increase participation and encourage more movement across the busy show floor.
Attendees can participate in 10-minute escape room challenges featuring teams of 5 people. Daily prize winners, including those eligible for a Ford F-150, are announced through the event mobile application.
The players
AAPEX
This is a major global trade show focused on the automotive aftermarket industry.
University of the Aftermarket Foundation
This organization provides scholarships and educational support for students pursuing careers in the automotive aftermarket.
The details
New features include an Attendee Art Wall and the Optimum Shop game, which allows participants to simulate the management of an auto repair facility. Meanwhile, professional artists in the Part Art Lounge create murals from scrap parts to support the University of the Aftermarket Foundation.
Timeline
6 p.m. daily: Prize winners are announced via the AAPEX mobile app.
Roadmap
The transition toward interactive, experiential trade shows reflects a broader effort to maintain the relevance of in-person automotive industry gatherings. This strategy helps legacy trade events differentiate themselves in an increasingly digital professional marketplace.
General attendees must pay a $100 registration fee to access these interactive attractions and the broader show floor. Participants hoping to win prizes must actively scan their conference badges daily at the Roadside Attractions area to be eligible for selection.
The takeaway
Trade shows are increasingly moving toward gamified experiences to ensure attendee engagement remains high during multi-day events. Attendees should download the event mobile app early to ensure they can track the daily prize announcements and use the new navigation features.
Further reading
For more information on industry events and components, visit the Auto Parts section.
Live Poll
Do you prefer professional trade shows that include interactive entertainment and games?
