Toyo to Showcase 27 Custom Vehicles at 2026 SEMA Show
The tire manufacturer will highlight diverse builds at the Las Vegas Convention Center from November 3-6, 2026.
Updated on Oct. 20, 2026 in Performance Vehicles
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Toyo Tire U.S.A. Corp. will host its 13th annual Treadpass activation at the 2026 SEMA Show in Las Vegas, featuring a collection of 27 unique vehicle builds. The showcase will take place at the Las Vegas Convention Center from November 3-6, 2026.
Why it matters
The Treadpass activation serves as a major collaborative hub for automotive builders to demonstrate custom engineering and performance capabilities. This immersive environment allows the brand to connect directly with industry professionals and enthusiasts through high-profile vehicle displays.
The display includes a 1979 Porsche 935 featuring a 637-horsepower electric powertrain and a modified 2014 Scion FRS equipped with Rays TE37V 18x10 wheels and Toyo Proxes Sport R tires. The exhibit marks the 13th year of the Treadpass activation.
The players
Toyo Tire U.S.A. Corp.
This is a major tire manufacturer that regularly sponsors automotive events and custom build showcases.
Leen Customs
This design and branding studio specializes in creating limited-edition automotive pins and collectibles.
Hansel Echeverria
He is an artist and designer scheduled to host a meet-and-greet session during the show.
The details
Located between the Central and South Halls, the display includes a wide range of builds, such as a 2027 Rolls-Royce Cullinan with a custom body kit. Toyo is also partnering with Leen Customs to distribute 10 unique display-vehicle pins, plus an 11th pin available during a specific meet session.
Timeline
The 2026 SEMA Show will take place from November 3-6, 2026.
The Artist's Meet session with Hansel Echeverria occurs on Wednesday, November 4, 2026.
Roadmap
The Treadpass activation serves as a central hub for builders to showcase engineering trends within the performance and specialty equipment sectors. This exhibition illustrates how manufacturers leverage high-profile displays to position their products within the competitive custom automotive market.
Attendees at the 2026 SEMA Show can view these custom vehicles firsthand in the designated Treadpass area between the Central and South Halls. Showgoers interested in collectibles can obtain limited-edition pins through the collaboration between Toyo and Leen Customs.
The takeaway
This event highlights the evolving intersection of classic performance and modern customization in the automotive aftermarket. Enthusiasts can monitor the official Toyo website after the event for technical specifications on these unique builds.
What happens next
The Toyo Tires website will publish build highlights for all 27 vehicles following their debut at the show.
Further reading
Learn more about custom builds by visiting the Performance Vehicles section.
Source note: This article includes information reported by Modern Tire Dealer.
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