Utz Brands Will Showcase New Snacks in Las Vegas

The company plans to debut multiple product lines at the upcoming NACS Show from October 7-9, 2026.

Updated on Oct. 6, 2026 in Consumer Goods

Bold vector editorial illustration showing a cluster of abstract colorful snack bags on a minimalist display plinth. — Utz Brands will present its latest expanded portfolio of snack products, including new flavor innovations, at the NACS trade show in Las Vegas. AI Illustration. Upload story photo >

Live Poll

Are you satisfied with the variety of protein-forward snack options currently available to you?

Utz Brands will showcase its expanded snack portfolio at the 2026 NACS Show in Las Vegas, taking place from October 7-9. The company intends to highlight new flavors and protein-focused offerings to retailers.

Why it matters

The company aims to demonstrate the depth of its product range, including its partnerships and varied snack categories, to retail buyers. The product selection is designed to align with current consumer snacking preferences.

New protein-forward snack offerings from the company provide 8 to 10 grams of protein per 1-ounce serving. This data is based on the nutritional specifications for their latest line of pretzels and curls.

The players

Utz Brands

This American snack food company is known for producing a wide variety of potato chips, pretzels, and cheese curls.

Grillo's Pickles

This company produces fresh, preservative-free pickles and collaborated with Utz on new snack offerings.

The details

Utz Brands will occupy booth N3221 at the Las Vegas Convention Center, featuring items from brands including Zapp's, Boulder Canyon, and TGI Fridays Snacks. New product releases include Utz Ripples Chicken Dipping Sauce Flavored Potato Chips and Utz Spicy Pickle Bites, the latter of which was developed through a partnership with Grillo's Pickles.

The NACS Show takes place in Las Vegas from October 7-9, 2026.

Market Landscape

The presence of major manufacturers at the NACS Show reflects the industry's intense competition for shelf space within the convenience retail sector. This exhibition highlights how companies consolidate their market share by leveraging broad portfolios to meet diverse consumer tastes.

Consumers can expect to see these new snack varieties appearing on retail shelves following the convention presentation. The shift toward protein-forward items may offer more diverse options for shoppers looking to integrate higher protein counts into their daily snack habits.

The takeaway

Retailers continue to prioritize high-protein snack options as consumer demand for functional foods rises. Shoppers should look for these new labeled snacks to arrive at major convenience and grocery stores in the coming months.