Arla Foods to Present Protein Concepts at SupplySide Global
The company will showcase new sports nutrition shakes and bars in Las Vegas this October.
Updated on Oct. 6, 2026 in Body Building
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Arla Foods Ingredients will debut three specialized protein shake concepts at SupplySide Global in Las Vegas from October 28-30, 2026. These offerings target unique needs for strength, endurance, and mobility through distinct ingredient profiles.
Why it matters
These concepts are designed to align sports nutrition products with individual consumer lifestyles and specific use occasions. By tailoring protein delivery, the company aims to address diverse physical goals ranging from resistance building to movement support.
The protein shot features a concentration of 21g of protein per 100ml using Lacprodan BLG-100. Other concepts include a BUILD Resistance Shake containing creatine and a MOVE Mobility Shake formulated with collagen.
The players
Arla Foods Ingredients
This company is a global leader in natural whey and milk-based ingredients for the food and nutrition industries.
The details
The product range includes the BUILD Resistance, SUSTAIN Endurance, and MOVE Mobility shakes, which incorporate whey protein isolate alongside ingredients like electrolytes, creatine, or collagen. Additionally, the company will display an aerated milk protein bar that utilizes Nutrilac PB-8420.
Timeline
Arla will present these protein concepts at SupplySide Global in Las Vegas from October 28-30, 2026.
Season Trajectory
This move highlights the ongoing industry trend of shifting away from generic supplements toward highly specialized, function-specific sports nutrition. It marks a broader strategic push to capture market segments that prioritize targeted physiological outcomes like endurance and joint mobility.
Athletes and gym-goers can expect these formulations to eventually appear in retail sports nutrition products that offer precise nutrient-to-volume ratios. The use of Lacprodan BLG-100 indicates a focus on high-density protein delivery that could simplify post-workout supplementation.
The takeaway
The move toward specialized shakes suggests that the future of fitness nutrition lies in ingredient-specific tailoring rather than one-size-fits-all powders. Consumers looking to optimize their performance should keep an eye on how these ingredient combinations translate into future retail products.
What happens next
The concepts are scheduled to be presented at the SupplySide Global trade event taking place from October 28 to October 30, 2026.
Further reading
Learn more about the latest developments in muscle recovery and performance supplements in our Body Building section.
Source note: This article includes information reported by Foodingredientsfirst.
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Would you choose drinks or snacks labeled with added functional ingredients over standard versions?
