Cody Ware Will Honor Evel Knievel at South Point 400
The Rick Ware Racing driver will showcase a themed firesuit during the upcoming Las Vegas race.
Updated on Sept. 29, 2026 in Motorsports
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Driver Cody Ware is set to honor the legacy of Evel Knievel during the South Point 400 at Las Vegas Motor Speedway on October 4, 2026. Rick Ware Racing has secured a marketing partnership with the Knievel family to promote the downtown Las Vegas museum.
Why it matters
The partnership aims to keep the iconic stunt performer's cultural legacy strong through high-profile exposure at a major motorsport event. Rick Ware, who has been involved in the industry for 40 years, chose this collaboration to connect racing fans with local historical exhibits.
Cody Ware is slated to make his 173rd career Cup Series start during the race weekend. Drivers at the 1.5-mile Las Vegas Motor Speedway typically navigate the 20-degree banked corners at speeds approaching 185 mph.
The players
Cody Ware
He is a professional race car driver who currently drives the No. 51 Chevrolet for Rick Ware Racing.
Rick Ware Racing
The organization was formed in 1995 and is based in Mooresville, N.C.
Evel Knievel
He was a famous American stunt performer who passed away 19 years ago at the age of 69.
The details
Rick Ware Racing will promote the Evel Knievel Experience, a museum located in the Las Vegas downtown Arts District, by featuring the theme on the firesuit worn by Cody Ware. The team, founded in 1995, will feature this branding as they compete on the 1.5-mile oval track.
Timeline
October 3, 2026: Practice and qualifying sessions will take place.
October 4, 2026: The South Point 400 race is scheduled.
Season Trajectory
This marketing activation highlights the ongoing trend of NASCAR teams leveraging local historical partnerships to boost team visibility beyond traditional sponsorships. The move places Rick Ware Racing in a unique position to capture regional interest as the season nears its final playoff stretches.
Fans tracking team performance should note that the No. 51 Chevrolet will navigate the Las Vegas Motor Speedway at approach speeds near 185 mph. The event marks a significant milestone as Cody Ware enters his 173rd career Cup Series start on the 1.5-mile track.
The takeaway
This collaboration serves as a unique bridge between legendary stunt culture and modern professional racing. By highlighting the local museum, the team creates a tangible connection for attendees visiting the Las Vegas area for race weekend.
Further reading
For more information on upcoming racing events, visit our Motorsports section.
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