ShopRite Opens New 85,000-Square-Foot Jersey City Location
The supermarket has moved into a new facility in the Everton residential tower at 99 Provost St.
Updated on Oct. 28, 2026 in Openings & Closings
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Inserra Supermarkets has officially opened a new 85,000-square-foot ShopRite store in Jersey City. The new facility replaces the former ShopRite of Metro Plaza at 400 Marin Boulevard, offering 20,000 square feet of additional space.
Why it matters
The relocation allows for a larger retail footprint in a high-density area, providing residents in the Everton residential tower and surrounding neighborhood with expanded grocery access. The site aims to improve efficiency through modern sustainable infrastructure.
The new store is 20,000 square feet larger than the previous location at 400 Marin Boulevard. Inserra Supermarkets now operates 24 total ShopRite locations.
The players
Inserra Supermarkets
This family-owned company manages a significant number of ShopRite locations across the region.
The details
Located on the second floor of the 60-story Everton tower, the store features specialized amenities like Caper Carts, four passenger elevators, and three escalators. The facility is equipped with energy-efficient LED lighting and advanced glass door systems designed to reduce energy consumption by more than 80 percent.
Timeline
The store opened for business at 7:00 a.m. on October 14, 2026.
A ribbon-cutting ceremony was held at 9:00 a.m. on October 14, 2026.
Daily tasting stations were hosted from October 14 to October 18, 2026.
The store featured a Singing Mozzarella Chef from October 17 to October 18, 2026.
Market Landscape
This store opening reflects a growing retail strategy to integrate full-service supermarkets directly into the bases of high-density urban residential towers. By moving into the 800-residence Everton development, Inserra Supermarkets is positioning itself to capture consistent, high-volume local foot traffic.
Shoppers gain access to a larger product selection and a registered dietitian in a modern, climate-controlled facility. The store operates daily from 7:00 a.m. to 11:00 p.m. to accommodate residential schedules in the building.
The takeaway
Retailers continue to prioritize sustainable infrastructure to lower operational costs, such as the 80 percent reduction in energy consumption achieved here. Residents in urban towers can expect increased convenience as developers increasingly dedicate lower-level floors to essential grocery anchors.
Further reading
For more information on retail changes in your area, visit the Jersey City Openings & Closings section.
Source note: This article includes information reported by Deli Market News.
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