Lifted Spirits to Open Wine Shop in Jersey City
The wine retailer will occupy ground-floor space at The Greyson apartment complex in Journal Square.
Updated on Oct. 22, 2026 in Openings & Closings
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Lifted Spirits has signed a lease for a 3,000-square-foot retail space at The Greyson in Jersey City. The new shop will be located on the ground floor of the 622-unit luxury apartment building.
Why it matters
The opening brings a specialized retail and educational wine experience to the Journal Square neighborhood. By providing both product sales and classes, the business aims to serve local residents living within the growing residential complex.
The new retail storefront will occupy 3,000 square feet on the ground floor of The Greyson, which houses 622 luxury rental apartments. Wine bottles at the location will be priced between $15 and $100.
The players
Lifted Spirits
A new retail venture founded by certified sommeliers that focuses on wine sales and educational programming.
Greg Cochran
A co-founder of the retail shop who is a certified sommelier and a graduate of the Culinary Institute of America.
Stephen Denaro
A co-founder of the retail shop who is a certified sommelier and a graduate of the Culinary Institute of America.
The details
Founded by Culinary Institute of America graduates and certified sommeliers Greg Cochran and Stephen Denaro, the shop will offer educational courses on viticulture, aroma training, and wine theory. The business is set to operate out of 25 Cottage St. in Jersey City.
Timeline
The shop is expected to open in late 2026 or early 2027.
Market Landscape
This project follows the established trend of high-density apartment buildings in Journal Square incorporating experiential retail to drive neighborhood activity. It signals a move toward blending boutique service businesses directly into luxury residential infrastructure.
Residents of The Greyson and the surrounding Journal Square area will gain access to specialized wine sales and educational workshops within their building footprint. The shop aims to provide a range of price points to cater to local consumer needs.
The takeaway
The addition of a sommelier-led shop highlights how luxury residential projects are increasingly curating their ground-floor retail to provide specialized services. Future shoppers can look forward to both high-end wine selections and educational classes centered on viticulture.
Further reading
For more news on new businesses in the region, check out our Jersey City Openings & Closings.
Source note: This article includes information reported by NJ.
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