New ShopRite Will Open in Downtown Jersey City
A massive 85,000-square-foot grocery store is set to replace the existing Metro Plaza location on October 14, 2026.
Updated on Oct. 13, 2026 in Openings & Closings
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A brand new ShopRite supermarket will open its doors to the public at 99 Provost St. in Jersey City on October 14, 2026. This launch follows the closure of the existing Metro Plaza facility on October 13, 2026.
Why it matters
The relocation allows for the integration of a modern grocery facility within a dense residential hub. The new site aims to improve accessibility for local residents through upgraded parking and facility infrastructure.
The new 85,000-square-foot store is located in the 60-story Everton residential tower. This project is part of a portfolio of 20 ShopRite locations currently operated by Inserra.
The players
ShopRite
ShopRite is a retailer-owned cooperative of supermarkets that operates stores across several states in the northeastern United States.
Inserra
Inserra Supermarkets is a family-owned company that operates a significant number of ShopRite locations in New York and New Jersey.
The details
The facility provides access via escalator and elevator from street level and features a sushi bar and full-service deli. It also offers a ticketless parking system managed via a mobile app and on-site registered dietitian services.
Timeline
The ShopRite of Metro Plaza closes its doors at 6 p.m. on October 13, 2026.
The new store officially opens to the public at 7 a.m. on October 14, 2026.
A ribbon-cutting ceremony will take place at 9 a.m. on October 14, 2026.
Market Landscape
The opening reflects a broader industry shift toward integrating full-service supermarkets into high-density residential towers in urban centers. This strategy positions the company to better capture the growing demographic in downtown markets against smaller convenience-focused competitors.
Shoppers can expect a more modern facility with easier parking access via the new mobile-integrated system. The addition of on-site services like a dietitian and specialty food bars expands the daily retail options for local residents.
The takeaway
The move to the Everton tower provides a more integrated shopping experience for residents within the building and surrounding downtown area. Customers should transition their routines to the new location starting the morning of October 14.
Further reading
For more information on retail changes in the area, visit the Jersey City Openings & Closings.
Source note: This article includes information reported by North Jersey.
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