Visit Manchester Appointed Jessica Martin Director
The destination marketing organization selected a new executive director to promote local tourism.
Updated on Sept. 25, 2026 in People
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Visit Manchester has appointed Jessica Martin as its inaugural executive director. She will lead the organization in promoting the city to visitors and supporting local business growth.
Why it matters
The appointment establishes new leadership for an organization tasked with boosting the local economy through strategic marketing and tourism initiatives.
Jessica Martin joins the organization following a tenure as the executive director of Intown Concord, a role she held since 2020.
The players
Jessica Martin
She is the inaugural executive director of Visit Manchester who previously led Intown Concord.
Joseph Wichert
He serves as the chair of Visit Manchester.
The details
Martin holds a bachelor degree in business from Southern New Hampshire University and brings experience in community development to the role. The organization plans to drive engagement through tourism promotion, public relations, and partnerships with local community stakeholders.
Timeline
Martin began her previous leadership role at Intown Concord in 2020.
Visit Manchester will hold a launch party on September 30, 2026, starting at 4:30 PM at the REX Theatre.
Market Landscape
This move signals a shift toward formalized destination marketing in the region, mirroring the professionalization seen in other community development agencies. The appointment places the organization in direct competition for visitor attention with established tourism markets throughout New Hampshire.
Residents and business owners can expect increased visibility for local venues and events through the organization's new marketing campaigns. The initiative aims to drive foot traffic to area shops and restaurants, potentially boosting local consumer demand.
The takeaway
Effective destination marketing relies on coordinated outreach between local organizations and the business community. Residents looking to support their local economy can track the growth of new regional tourism campaigns as they launch this fall.
What happens next
Visit Manchester will hold a launch party on September 30, 2026, at the REX Theatre beginning at 4:30 PM.
Further reading
For more information on local leadership transitions, visit the People section.
Source note: This article includes information reported by NH Business Review.
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