Wink Salon Reopened in Biltmore Village
The business returned to its original Asheville location two years after Hurricane Helene caused severe flood damage.
Updated on Oct. 7, 2026 in Openings & Closings
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Wink Salon has officially reopened in Asheville’s Biltmore Village following a two-year recovery effort. The original shop was devastated by floodwaters during Hurricane Helene in 2024.
Why it matters
The reopening marks a significant milestone for the Biltmore Village business district, which is steadily recovering from widespread destruction caused by the 2024 storm.
Wink Salon previously operated 30 chairs across two locations before the storm forced a move to a temporary eight-chair facility at Doctors Park. The building itself endured seven feet of floodwater during the 2024 disaster.
The players
Wink Salon
An Asheville business that has served the community for over two decades.
Historic Biltmore Village Association
The local organization tracking the ongoing recovery of businesses within the Biltmore Village district.
The details
Rebuilding the salon required extensive labor, including the removal of mud, securing new financing, and the installation of an entirely new roof. The owners, who have operated the business for 21 years, were able to return to their original site on October 6, 2026.
Timeline
2024: Hurricane Helene devastated Biltmore Village and the salon.
October 6, 2026: Wink Salon reopened in its original location.
Market Landscape
This reopening aligns with the broader recovery trend of small businesses in Asheville returning to their established historic districts after major natural disasters. The return positions the salon as a key contributor to the revitalization of the Biltmore Village commercial sector.
Local customers can now return to the salon's original Biltmore Village location for services after two years of operations at a smaller temporary site. The return helps stabilize the local service economy by restoring a long-standing fixture to the district.
The takeaway
The return of long-standing businesses to their original sites provides a vital psychological and economic boost to disaster-impacted neighborhoods. Residents and business owners alike continue to rely on communal resilience to overcome the challenges of large-scale infrastructure repairs.
Further reading
For more on local commercial activity, see the latest Openings & Closings in Asheville.
Source note: This article includes information reported by WYFF4.
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