Crumbl Cookies Closes Multiple Triangle Stores

Franchisees have closed over 60 Crumbl locations in 2026 as the company reports sales down 70 percent from two years earlier.

Updated on Nov. 3, 2026 in Openings & Closings

Crumbl Cookies Closes Multiple Triangle Stores

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Crumbl Cookies has closed multiple Triangle locations in 2026, including sites in Raleigh, Chapel Hill and Cary. Internal documents show a 70 percent decrease in sales, and reports indicate more than 60 locations have closed this year.

Why it matters

The closures reflect a sharp sales decline at the chain, which still operates 24 sites across North Carolina. The co-founders' planned exit from day-to-day operations adds leadership uncertainty to the company's retrenchment.

Internal documents show a 70 percent drop in sales compared with two years earlier, and reports indicate more than 60 locations have closed in 2026. The Triangle area still has seven Crumbl stores and the state has 24 sites, but the number of North Carolina closures was not specified.

The players

Crumbl Cookies

A dessert chain founded in 2017 in Utah that grew rapidly through a franchise model and is now facing closures and falling sales.

Jason McGowan

Co-founder of Crumbl Cookies who is stepping back from day-to-day operations of the company he started with Sawyer Hemsley.

Sawyer Hemsley

Co-founder of Crumbl Cookies who will resign from day-to-day operations once replacements are found.

Bryce Redd

Chief technology officer of Crumbl Cookies who will also resign from day-to-day operations once replacements are found.

The details

Franchisees closed the Six Forks Station location in Raleigh, the Franklin Street location in Chapel Hill and the Parkside location in Cary. The company announced in August that sales were 70 percent lower than two years earlier, and co-founders Jason McGowan and Sawyer Hemsley said they will resign from day-to-day operations once replacements are found.

2017: Jason McGowan and Sawyer Hemsley founded Crumbl Cookies.
May 2026: The founders announced they will resign from day-to-day operations.
August 2026: The company reported sales 70 percent lower than two years earlier.
2026: Multiple Triangle locations closed.

Market Landscape

Crumbl Cookies grew quickly after opening its first store in Utah in 2017 under a franchise model. The current wave of closures and the 70 percent sales decline mark a sharp reversal of that expansion.

Customers of the closed Raleigh, Chapel Hill and Cary locations will need to travel to other Crumbl stores. The founders' planned departure could affect future product and franchise decisions, though the company has not described specific changes.

The takeaway

Franchise-driven growth can reverse quickly when sales fall, leaving local customers with fewer nearby options. Readers who rely on a particular chain may want to check current store hours and locations before visiting.