Brian Pecheles Named 2027 Dealer of the Year
The North Carolina automotive leader has been recognized for his business success and industry service.
Updated on Oct. 14, 2026 in Buying/Selling
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TIME has selected Brian Pecheles as the 2027 Dealer of the Year. Pecheles represents the North Carolina Automobile Dealers Association among a field of 47 nominees nationwide.
Why it matters
This award recognizes top-performing auto dealers who demonstrate exceptional business leadership and community involvement. It highlights the career achievements of Pecheles as he oversees his regional automotive group.
Pecheles Automotive Group has grown from an initial staff of 13 to more than 200 employees. He has led the company as President and General Manager since 1983.
The players
Brian Pecheles
He is the president of Pecheles Automotive Group and the recipient of the 2027 Dealer of the Year award.
National Automobile Dealers Association
This is a trade association that represents over 16,000 new-car and new-truck dealerships throughout the United States.
The details
Pecheles, who began his career in the business at age six, operates dealerships located in Greenville, Washington, and New Bern. He was chosen to represent North Carolina in the national competition based on his ongoing success in the retail automotive sector.
Timeline
Brian Pecheles became President and General Manager in 1983.
The 110th annual National Automobile Dealers Association Show will honor Pecheles on February 19, 2027.
Roadmap
This recognition underscores the critical role of family-led automotive groups in maintaining regional market stability within the broader retail landscape. It reflects a shift toward honoring long-term operational growth and staff development in the competitive auto dealership sector.
The award brings national recognition to a major employer operating dealerships in Greenville, Washington, and New Bern. Local consumers may see increased visibility for the Pecheles Automotive Group as it continues its regional operations.
The takeaway
Recognized dealers often set the standard for customer service and dealership management within their home states. Local buyers should look for high standards of operations as a hallmark of award-winning regional dealerships.
What happens next
Brian Pecheles will be honored at the 110th annual National Automobile Dealers Association Show in Orlando, Florida, on February 19, 2027.
Further reading
For more on industry leaders, visit the Buying/Selling section.
Source note: This article includes information reported by WNCT Channel 9 Greenville/New Bern.
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