Oxford Entrepreneurs Launched RoyalTeaz Energy Drink
Founders Jared Foster and Josh Hocutt are donating proceeds from the new brand to churches and mission groups.
Updated on Oct. 3, 2026 in Philanthropy
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Oxford-based entrepreneurs Jared Foster and Josh Hocutt have officially launched RoyalTeaz, a new energy drink brand. The company debuted its product during the Ole Miss-LSU football game, where they distributed more than 7,000 cans to attendees.
Why it matters
The venture was specifically created to provide a sustainable funding stream for Christian churches and mission organizations. By integrating philanthropy into the core of their business model, the founders aim to support local and broader religious initiatives.
The brand currently offers 7 distinct flavors for its pre-packaged energy drinks. During its initial launch at the Ole Miss-LSU game, the company distributed over 7,000 units to the public.
The players
Jared Foster
He is a co-founder of the Oxford-based beverage company RoyalTeaz.
Josh Hocutt
He is a co-founder of RoyalTeaz who is working to expand the brand's footprint in North Mississippi.
The details
The product is manufactured as a pre-packaged bottled or canned beverage and is currently distributed through networks across North Mississippi. Foster and Hocutt intend to scale these operations throughout the state while preparing to diversify the brand's portfolio with new offerings like bottled water.
Timeline
Jared Foster accepted Christ in August 2013.
The Ole Miss-LSU football game occurred in October 2026.
Market Landscape
The emergence of mission-driven business models demonstrates a shift toward socially conscious consumer goods, where companies prioritize charitable outcomes alongside financial growth. RoyalTeaz aligns with this trend by embedding dedicated philanthropic funding into its operational structure.
Consumers in North Mississippi can now purchase the 7 available RoyalTeaz flavors at local retail locations. Purchases made by residents directly contribute to the funding pool for local churches and mission work supported by the founders.
The takeaway
This launch highlights how niche beverage startups are increasingly utilizing mission-based marketing to build brand loyalty. Shoppers interested in charitable giving through everyday purchases may consider how such models influence their own brand preferences.
Further reading
Learn more about local efforts to drive social change in our Philanthropy section.
Source note: This article includes information reported by Home - WCBI TV | Telling Your Story.
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