Ole Miss Will Transition to Adidas in 2027
The university will switch apparel providers after its current agreement with Nike expires in June 2027.
Updated on Oct. 2, 2026 in Football
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Ole Miss has finalized an agreement to become an Adidas school starting in June 2027. This shift will occur once the university's current apparel partnership with Nike concludes.
Why it matters
The move represents a significant change in the collegiate athletics apparel landscape as programs increasingly reevaluate their brand partnerships. This decision follows a period of major shifts among prominent university athletic departments.
Ole Miss will conclude its current long-standing partnership with Nike in June 2027. Meanwhile, Miami recently signed a 10-year, $200 million deal with Nike after ending its 11-year run with Adidas.
The players
Ole Miss
This is the University of Mississippi, a major public research university located in Oxford.
Adidas
Adidas is a global athletic apparel and footwear manufacturer that supplies uniforms to various collegiate and professional teams.
Nike
Nike is a leading multinational corporation known for the design, development, and marketing of athletic footwear, apparel, and equipment.
University of Miami
The University of Miami is a private research university in Coral Gables that recently shifted its apparel partnership.
The details
Ole Miss will officially transition to Adidas for its athletic apparel needs following the expiration of the current Nike contract. This change aligns with broader industry trends involving high-profile schools, such as Tennessee and Penn State, which joined the Adidas roster in 2026.
Timeline
2015: Miami began its partnership with Adidas.
2026: Adidas added Penn State and Tennessee as new partners.
June 2027: The partnership between Ole Miss and Nike is set to expire.
Season Trajectory
This transition signals a notable shift in the competitive landscape of university athletic branding. It reflects an evolving market where major programs like Ole Miss evaluate their long-term apparel affiliations against the strategic movements of peer institutions.
Fans and observers can expect a complete rollout of Adidas-branded gear and apparel for all Ole Miss athletic teams starting in the summer of 2027. This move marks the end of the current Nike uniform era, necessitating a total design update across all sports programs.
The takeaway
The multi-year lead time for this switch allows the university to effectively manage the transition of team branding and inventory. Schools typically leverage these long-term apparel deals to provide stability for their athletic departments and support program-wide equipment requirements.
Further reading
Learn more about the latest developments in collegiate athletics by visiting the Football section.
Source note: This article includes information reported by On3.
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