Eibach to Sponsor 2027 Gateway Dirt Nationals
The suspension manufacturer will serve as the title sponsor for the upcoming indoor short track racing event in St. Louis.
Updated on Oct. 21, 2026 in Motorsports
Live Poll
Do you believe title sponsorships improve the overall quality of local professional sporting events?
Eibach is set to become the title sponsor for the 2027 Gateway Dirt Nationals, scheduled for December 3-5 at The Dome at America's Center. FloSports facilitated the partnership agreement to help increase the brand's presence in short track racing.
Why it matters
The deal expands a multi-year partnership between Eibach and media partner FloRacing, providing the company with significant exposure at the high-profile indoor event. This move aims to deepen Eibach's direct involvement with the short track racing community.
Eibach branding will feature on trackside signage and event displays throughout the three-day competition. The event remains a centerpiece of the short track calendar, held annually at the major indoor facility in St. Louis.
The players
Eibach
This German-based manufacturer specializes in high-performance suspension components and springs for automotive and motorsports applications.
FloSports
This sports media company operates a network of subscription-based platforms that stream live events across various niche sports.
O'Reilly Auto Parts
This American auto parts retailer serves as a major corporate sponsor across various automotive events and professional racing series.
The details
Under the new agreement facilitated by FloSports, Eibach will integrate its branding across the event's physical and digital footprint. The Gateway Dirt Nationals continue to feature O'Reilly Auto Parts as a presenting sponsor alongside the new title partner.
Timeline
The Eibach Gateway Dirt Nationals event occurs from December 3-5, 2027.
Season Trajectory
This partnership reflects the ongoing commercial consolidation within the short track racing industry, where media rights holders now actively bridge the gap between event organizers and manufacturers. It strengthens the event's position as a premier indoor race, ensuring continued investment from major industry suppliers.
The event will be available for streaming exclusively to subscribers of FloRacing. Fans attending the event in person at The Dome at America's Center can expect to see new Eibach-branded displays and signage throughout the venue.
The takeaway
This sponsorship indicates a continued strong alignment between performance automotive manufacturers and the growing audience for indoor short track events. Attendees and viewers should expect a more prominent Eibach presence during the 2027 racing festivities.
Further reading
Learn more about the latest developments in the Motorsports scene.
More information
Find full event details and updates at the Gateway Dirt Nationals event information page.
Source note: This article includes information reported by Floracing.
Live Poll
Do you believe title sponsorships improve the overall quality of local professional sporting events?
