Imo's Pizza Hosted Annual Charity Fundraiser

The restaurant chain raised funds for Variety St. Louis through its Imo's for Kids Day event.

Updated on Oct. 13, 2026 in Philanthropy

Imo's Pizza Hosted Annual Charity Fundraiser

Live Poll

Do you make an effort to participate in local business fundraisers when ordering food?

Imo's Pizza held its annual Imo's for Kids Day fundraiser on October 13, 2026. The event involved more than 90 locations donating a portion of sales to support children with disabilities.

Why it matters

The fundraiser supports Variety St. Louis in its mission to provide essential medical, therapy, camp, and recreational programs to children in the local community. This partnership has been a long-standing effort to assist families facing physical or cognitive challenges.

The fundraiser has generated more than $2.2 million in total donations over its 20-year history. Participating customers were offered a large one-topping pizza for $12 when using the promo code VARIETY.

The players

Imo's Pizza

This St. Louis-based restaurant chain is known for its signature thin-crust pizza and wide network of locations.

Variety St. Louis

This charitable organization provides direct support, including equipment and therapy, to children with disabilities.

The details

Customers across more than 90 locations contributed by ordering online with the designated code. Funds are earmarked to sustain programs that provide direct medical and recreational support for local children.

October 13, 2026, marked the day of the Imo's for Kids Day fundraiser.

Market Landscape

This event reflects the broader industry trend of regional restaurant chains leveraging their physical footprint to drive local philanthropy. It positions the company as a community-focused brand within the competitive St. Louis dining market.

Local customers directly impacted the charity by using the specific promo code during their online orders. The event provided a clear path for residents to support regional pediatric programs while purchasing meals at a discounted price point.

The takeaway

Supporting local charities through routine consumer purchases allows residents to make a measurable difference in their own neighborhood. Participants are encouraged to keep tracking future event dates to maximize the impact of their recurring food orders.