Voile Added Identification Markings to Ski Straps
The Utah-based manufacturer has updated its iconic ski straps to combat the prevalence of counterfeit products.
Updated on Oct. 13, 2026 in Skiing
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Voile has introduced permanently molded logos and length measurements to its new ski straps. This design change aims to help customers distinguish genuine gear from unauthorized market imitations.
Why it matters
The company implemented these changes after receiving numerous non-genuine straps from customers seeking warranty support. These markings ensure that only authentic products are eligible for the brand's services.
The company has maintained its manufacturing operations for 40 years. New strap specifications include a permanently molded company logo and length measurements in both inches and centimeters.
The players
Voile
A Salt Lake City-based manufacturer that has produced ski equipment and straps for over four decades.
The details
Produced in Salt Lake City, the updated straps now feature clear identification markings to maintain product integrity. This design update also applies to all co-branded straps produced by the company.
Timeline
1982: The first Voile ski strap was developed.
1984: The Voile Strap became a standalone retail product.
2026: New Voile Straps feature molded logos and measurements.
Season Trajectory
This design update serves as a standard-setting measure for equipment authenticity in the backcountry ski market. By formalizing branding, the company protects its legacy standing while streamlining warranty processes for the current season.
Customers can now verify their equipment by checking for molded length measurements in inches and centimeters. This change prevents confusion during warranty claims and ensures that users receive genuine, factory-tested gear.
The takeaway
Skiers should verify that their equipment carries the molded logo to ensure product authenticity. These markings are the simplest way to confirm your gear will be covered under manufacturer warranties.
Further reading
Learn more about the latest industry trends by visiting the Skiing section.
Source note: This article includes information reported by Belleville News-Democrat.
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