Former MC Hammer Hype Man Started Publishing Firm
Larry Rodgers launched a St. Louis-based company to help authors avoid predatory publishing contracts.
Updated on Oct. 12, 2026 in Hip-Hop and Rap
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Larry Rodgers, who previously worked as MC Hammer's hype man from 1990 to 1993, founded the St. Louis firm ForWord Books Publishing in 2022. The company focuses on faith-based literature and plans to host a Christian Book Festival on October 24, 2026.
Why it matters
The company was established to offer writers a platform that steers clear of the predatory publishing practices common in the industry. By managing illustration, printing, and marketing, the firm aims to provide authors with more secure paths to publication.
ForWord Books Publishing has successfully published works for 10 individual authors since its inception. The company also produces a quarterly children's magazine titled Young People Moving Forward, which retails for $10 to $12 per issue.
The players
Larry Rodgers
He is the founder of ForWord Books Publishing and a former hype man for MC Hammer.
Willie Mae Anthony
She is an author based in Berkeley, Missouri, who published a children's book through the firm.
MC Hammer
He is a globally recognized hip-hop artist who employed Larry Rodgers during his tours.
The details
Co-owned by Larry, Paris, and Langston Rodgers, the company produces faith-based books, journals, and children's magazines by observing an organization's work before crafting content. The venture will offer a free publishing deal to one lucky attendee at their upcoming event.
Timeline
Larry Rodgers toured as MC Hammer's hype man between 1990 and 1993.
The publishing venture officially began in 2022.
Author Willie Mae Anthony published a children's book through the firm in 2023.
The ForWord Christian Book Festival is scheduled to take place on October 24, 2026.
Industry Dynamics
The firm aligns with a broader industry shift toward independent, transparent publishing models that empower creators over traditional predatory contracts. By prioritizing faith-based content and direct author support, it navigates a competitive market segment defined by creator-led media.
Local aspiring authors can access professional illustration and marketing services without the risk of predatory contracts. Readers can also purchase the quarterly magazine, Young People Moving Forward, for $10 to $12 per issue.
The takeaway
Authors should thoroughly research publishing agreements to ensure they maintain control over their work and financial rights. Aspiring writers can look for community-focused publishers that prioritize transparent relationships and clear service offerings.
What happens next
ForWord Books Publishing will host the ForWord Christian Book Festival on October 24, 2026, where one attendee will be selected to receive a free book publishing deal.
Further reading
Learn more about the local scene in the Hip-Hop and Rap section.
Source note: This article includes information reported by St. Louis American.
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