Curate Launched Two-Way SMS Messaging Feature
The company has introduced a text platform to consolidate client communications directly within its event software.
Updated on Sept. 25, 2026 in Remote Work
Live Poll
Do you believe integrated software features actually save time for small business operations?
Curate has officially rolled out a new two-way SMS messaging feature for its event operations platform. The tool is designed to allow users to manage client conversations directly from within the existing software interface.
Why it matters
This feature aims to eliminate fragmented communication channels by replacing the need for event planners to manage client messages across personal phones or separate messaging applications.
The new Curate Texting service provides a basic monthly allowance of 1,000 text messages for subscribers. This add-on is now available to all customers regardless of their current platform plan.
The players
Curate
Curate is a software company based in the United States that provides an operations platform for the event industry.
The details
The platform links SMS messages directly to a client's contact profile, creating a centralized, chronological record of all interactions. It also includes built-in compliance tools to support customer opt-in and opt-out workflows.
Timeline
Curate announced the launch of Curate Texting on September 25, 2026.
Market Landscape
This move mirrors the industry-wide push for vertical SaaS platforms to integrate comprehensive communication suites to retain users. By internalizing SMS functionality, Curate strengthens its position against broader, general-purpose business management tools.
Event professionals can now manage client outreach within one system, reducing the administrative burden of switching between devices. Subscribers should check their account settings to see how the new texting add-on integrates with their existing contact records.
The takeaway
Centralizing client communications can significantly improve workflow efficiency by preventing information silos. Users should review their current contact management practices to ensure they are fully utilizing the new record-keeping capabilities.
Further reading
Learn more about the evolving nature of distributed team tools in our Remote Work section.
More information
To see the new communication features in action, you can schedule a demonstration on the official website.
Live Poll
Do you believe integrated software features actually save time for small business operations?
